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Journal of Broadcasting & Electronic Media Volume 29, 1985 - Issue 4
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Research in brief

Miscomprehension of public affairs programming

Wayne D. Hoyer Assistant Professor of Marketing, University of Texas, Austin
&
Jacob Jacoby Merchants Council Professor of Marketing, New York University
Pages 437-443 | Accepted 01 Jan 1985, Published online: 18 May 2009

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Read on this site (2)

JohnT. Morello. (1988) Visual structuring of the 1976 and 1984 nationally televised presidential debates: Implications. Central States Speech Journal 39:3-4, pages 233-243.
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FlieceR. Gates. (1986) Further Comments on the Miscomprehension of Televised Advertisements. Journal of Advertising 15:1, pages 4-9.
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Articles from other publishers (3)

Hans Mathias Kepplinger, Stefan Dahlem & Hans-Bernd Brosius. 1993. Die Massenmedien im Wahlkampf. Die Massenmedien im Wahlkampf 144 184 .
. (2016) References. American Behavioral Scientist 33:2, pages 263-268.
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Ellen R. FoxmanDarrel D. MuehlingPatrick A. Moore. (2018) Disclaimer Footnotes in Ads: Discrepancies between Purpose and Performance. Journal of Public Policy & Marketing 7:1, pages 127-137.
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