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Journal of Broadcasting & Electronic Media Volume 32, 1988 - Issue 1
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Research articles

Audience role in the evolution of fictional television content

Daniel G. McDonald Doctoral student in the Annenberg School of Communications
&
Russell Schechter Assistant Professor of Communication, University of Southern Californiarnell University
Pages 61-71 | Accepted 01 May 1987, Published online: 18 May 2009

Citations (12)

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Read on this site (9)

Stephen D. Perry. (2017) The Sponsor’s Fight for Audience: How General Foods Promoted Listenership for the Byrd Expedition Broadcasts. Journal of Radio & Audio Media 24:2, pages 339-356.
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Ya-Ching Lee. (2007) Effects of Market Competition on Taiwan Newspaper Diversity. Journal of Media Economics 20:2, pages 139-156.
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Daniel G. McDonald & Shu-Fang Lin. (2004) The Effect of New Networks on U.S. Television Diversity. Journal of Media Economics 17:2, pages 105-121.
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John Dimmick & Daniel G. McDonald. (2001) Network Radio Oligopoly, 1926-1956: Rivalrous Imitation and Program Diversity. Journal of Media Economics 14:4, pages 197-212.
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Philip M. Napoli. (1997) Rethinking Program Diversity Assessment: An Audience-Centered Approach. Journal of Media Economics 10:4, pages 59-74.
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John Dimmick. (1997) The Theory of the Niche and Spending on Mass media: The Case of the "Video Revolution". Journal of Media Economics 10:3, pages 33-43.
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Carolyn A. Lin. (1995) Diversity of Network Prime-Time Program Formats During the 1980s. Journal of Media Economics 8:4, pages 17-28.
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Roger Cooper. (1993) An expanded, integrated model for determining audience exposure to television. Journal of Broadcasting & Electronic Media 37:4, pages 401-418.
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RobertV. Bellamy, DanielG. McDonald & JamesR. Walker. (1990) The spin‐off as television program form and strategy. Journal of Broadcasting & Electronic Media 34:3, pages 283-297.
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Articles from other publishers (3)

Leo W Jeffres, David J Atkin, Kimberly A Neuendorf & Carolyn A Lin. (2004) The influence of expanding media menus on audience content selection. Telematics and Informatics 21:4, pages 317-334.
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. 1999. Television. Television 311 369 .
Christopher Rissel. (2010) What are people like who respond to television offers of further information? The case of the Bodyshow series. Australian Journal of Public Health 15:1, pages 43-48.
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