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Journal of Broadcasting & Electronic Media Volume 38, 1994 - Issue 2
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Original Articles

Profile: Does infomercial clearance vary by managerial, organizational, and market factors?

Jan LeBlanc Wicks Assistant Professor in the School of Journalism, Indiana University,
Pages 229-239 | Accepted 01 Nov 1993, Published online: 18 May 2009

Citations (4)

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Read on this site (3)

Amir Hetsroni. (2003) Values in Infomercials and Commercials: The Influence of Format, Product Type and Advertisement Approach. Journal of Current Issues & Research in Advertising 25:1, pages 13-24.
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Jan LeBlanc Wicks & AveryM. Abernethy. (2001) Effective Consumer Protection or Benign Neglect? kA Model of Television Infomercial Clearance. Journal of Advertising 30:1, pages 41-54.
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Jan LeBlanc Wicks. (1997) Which Factors Primarily Influence the Number of Infomercial Hours a Commercial Television Station Airs?. Journal of Media Economics 10:1, pages 29-38.
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Articles from other publishers (1)

Amir Hetsroni & Ilan Asya. (2002) A comparison of values in infomercials and commercials. Corporate Communications: An International Journal 7:1, pages 34-45.
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