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Journal of Broadcasting & Electronic Media Volume 39, 1995 - Issue 1
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Original Articles

Coping with grazing: Prime‐time strategies for accelerated program transitions

Susan Tyler Eastman Associate Professor in the Department of Telecommunications, Indiana University
,
Jeffrey Neal‐Lunsford Assistant Professor in the Department of Communication, Central Missouri State University
&
Karen E. Riggs Assistant Professor in the Department of Mass Communication, University of Wisconsin, Milwaukee
Pages 92-108 | Accepted 01 Oct 1994, Published online: 18 May 2009

Citations (15)

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Read on this site (7)

Hairong Li, StevenM. Edwards & Joo-Hyun Lee. (2002) Measuring the Intrusiveness of Advertisements: Scale Development and Validation. Journal of Advertising 31:2, pages 37-47.
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Susan Tyler Eastman & GregoryD. Newton. (1999) Hitting promotion hard: A network response to channel surfing and new competition. Journal of Applied Communication Research 27:1, pages 73-85.
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Susan Tyler Eastman & GregoryD. Newton. (1998) The impact of structural salience within on‐air promotion. Journal of Broadcasting & Electronic Media 42:1, pages 50-79.
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Paul Surgi Speck & MichaelT. Elliott. (1997) Predictors of Advertising Avoidance in Print and Broadcast Media. Journal of Advertising 26:3, pages 61-76.
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Paul Surgi Speck & MichaelT. Elliott. (1997) The Antecedents and Consequences of Perceived Advertising Clutter. Journal of Current Issues & Research in Advertising 19:2, pages 39-54.
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Robert Abelman, David Atkin & Michael Rand. (1997) What viewers watch when they watch TV: Affiliation change as case study. Journal of Broadcasting & Electronic Media 41:3, pages 360-379.
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Susan Tyler Eastman, GregoryD. Newton, KarenE. Riggs & Jeffrey Neal‐Lunsford. (1997) Accelerating the flow: A transition effect in programming theory?. Journal of Broadcasting & Electronic Media 41:2, pages 265-283.
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Daithí Mac Síthigh. (2017) ‘TV-like’: Aesthetics, Quality and Genre in the Regulation of Video-on-Demand Services. Journal of British Cinema and Television 14:4, pages 464-484.
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Kaushik MandalSujata Banerjee. (2017) An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance. Global Business Review 18:2, pages 509-523.
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James Lyons. 2010. Miami Vice. Miami Vice 122 128 .
Timothy Havens. (2016) The hybrid grid: globalization, cultural power and Hungarian television schedules. Media, Culture & Society 29:2, pages 219-239.
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Henk Erik Meier. (2016) Beyond Convergence. European Journal of Communication 18:3, pages 337-365.
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Espen Ytreberg. (2016) Continuity in Environments. European Journal of Communication 17:3, pages 283-304.
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. 1999. Television. Television 311 369 .
Karen Klitgaard Povlsen. (2016) Global teen soaps go local: Beverly Hills 90210 in Denmark. YOUNG 4:4, pages 3-20.
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