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Original Articles

Promoting prime‐time programs in megasporting events

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Pages 366-388 | Accepted 01 Nov 1995, Published online: 18 May 2009

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Read on this site (18)

Lauren M. Burch, Andrew C. Billings & Matthew H. Zimmerman. (2018) Comparing American soccer dialogues: social media commentary Surrounding the 2014 US men’s and 2015 US women’s World Cup teams. Sport in Society 21:7, pages 1047-1062.
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Virginia Beal, Jenni Romaniuk & Byron Sharp. (2018) Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data. International Journal of Advertising 37:3, pages 463-481.
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Michael B. Devlin & Andrew C. Billings. (2016) Examining the World’s Game in the United States: Impact of Nationalized Qualities on Fan Identification and Consumption of the 2014 FIFA World Cup. Journal of Broadcasting & Electronic Media 60:1, pages 40-60.
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James R. Angelini, Andrew C. Billings, Paul J. MacArthur, Kimberly Bissell & Lauren Reichart Smith. (2014) Competing Separately, Medaling Equally: Racial Depictions of Athletes in NBC's Primetime Broadcast of the 2012 London Olympic Games. Howard Journal of Communications 25:2, pages 115-133.
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JohnA. Fortunato. (2012) CBS Promotion of Future Programming During the 2011 NCAA Tournament. Journal of Promotion Management 18:4, pages 474-488.
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Chwen Chwen Chen, Cinzia Colapinto & Qing Luo. (2012) The 2008 Beijing Olympics opening ceremony: visual insights into China's soft power. Visual Studies 27:2, pages 188-195.
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Tang Tang & Roger Cooper. (2012) Gender, Sports, and New Media: Predictors of Viewing during the 2008 Beijing Olympics. Journal of Broadcasting & Electronic Media 56:1, pages 75-91.
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AndrewC. Billings, JamesR. Angelini & Dan Wu. (2011) Nationalistic Notions of the Superpowers: Comparative Analyses of the American and Chinese Telecasts in the 2008 Beijing Olympiad. Journal of Broadcasting & Electronic Media 55:2, pages 251-266.
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Chwen Chwen Chen & Cinzia Colapinto. (2010) The Run-up to the Beijing Olympics in Switzerland and Italy. The International Journal of the History of Sport 27:9-10, pages 1461-1472.
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AndrewC. Billings, JamesR. Angelini & Andrea Holt Duke. (2010) Gendered Profiles of Olympic History: Sportscaster Dialogue in the 2008 Beijing Olympics. Journal of Broadcasting & Electronic Media 54:1, pages 9-23.
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JamesR. Angelini & AndrewC. Billings. (2010) Accounting for Athletic Performance: Race and Sportscaster Dialogue in NBC's 2008 Summer Olympic Telecast. Communication Research Reports 27:1, pages 1-10.
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GregoryD. Newton, GlendaC. Williams, SusanT. Eastman & AndrewC. Billings. (2009) The Athens Exemplar: An Olympic Promotion Effort Pays Off for “The Networks of NBC”. Journal of Promotion Management 15:1-2, pages 137-149.
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Susan Tyler Eastman , Nancy C. Schwartz & Xiaomei Cai. (2005) Promoting Movies on Television. Journal of Applied Communication Research 33:2, pages 139-158.
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Barry R. Litman, Seema Shrikhande & Hoekyun Ahn. (2000) A Portfolio Theory Approach to Network Program Selection. Journal of Media Economics 13:2, pages 59-79.
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Susan Tyler Eastman & GregoryD. Newton. (1999) Hitting promotion hard: A network response to channel surfing and new competition. Journal of Applied Communication Research 27:1, pages 73-85.
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Susan Tyler Eastman & GregoryD. Newton. (1998) The impact of structural salience within on‐air promotion. Journal of Broadcasting & Electronic Media 42:1, pages 50-79.
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A.C. Billings & S.T. Eastman. (1998) Marketing the Olympics within the Olympics. Ecquid Novi: African Journalism Studies 19:2, pages 74-87.
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Susan Tyler Eastman, GregoryD. Newton, KarenE. Riggs & Jeffrey Neal‐Lunsford. (1997) Accelerating the flow: A transition effect in programming theory?. Journal of Broadcasting & Electronic Media 41:2, pages 265-283.
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Articles from other publishers (8)

Michael B. Devlin, Andrew C. Billings & Kenon A. Brown. (2016) Interwoven Statesmanship and Sports Fandom. Communication & Sport 5:2, pages 186-204.
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Jongchang Ahn, Kyungran Ma, Ook Lee & Suaini Sura. (2016) Do big data support TV viewing rate forecasting? A case study of a Korean TV drama. Information Systems Frontiers 19:2, pages 411-420.
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Katerina Girginova. (2015) New Media, Creativity, and the Olympics. Communication & Sport 4:3, pages 243-260.
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Andrew C. Billings & Brittany D. Young. (2015) Comparing Flagship News Programs. Electronic News 9:1, pages 3-16.
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Andrew C. Billings. (2008) Clocking Gender Differences. Television & New Media 9:5, pages 429-441.
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Susan Tyler Eastman & Andrew C. Billings. (2016) Promotion’s Limited Impact in the 2000 Sydney Olympics. Television & New Media 5:4, pages 339-358.
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Jay Newell, Terry Daugherty & Hairong Li. (2002) Creative Opportunities in Media Promotion: Entry-Level Hiring by Television and Radio Promotion Departments. Journal of Advertising Education 6:1, pages 36-44.
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Andrew C. Billings, Susan Tyler Eastman & Gregory D. Newton. (2016) ATLANTA REVISITED. Journal of Sport and Social Issues 22:1, pages 65-78.
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