Citations (94)
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Peggy M. L. Ng & Craig Galbraith. (2023) A strategic enrollment management framework: perceptions of senior and program managers at three Hong Kong universities. International Journal of Leadership in Education 26:3, pages 377-396.
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Haneyah Ata Rabah, Ala’ Omar Dandis, Mohammad Al Haj Eid, Len Tiu Wright, Ayman Mansour & Ibrahim Lewis Mukattash. (2023) Factors influencing electronic word of mouth behavior in higher education institutions. Journal of Marketing Communications 0:0, pages 1-25.
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Surej P. John & Rouxelle De Villiers. (2022) Factors affecting the success of marketing in higher education: a relationship marketing perspective. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Varsha Jain, Emmanuel Mogaji, Himani Sharma & Anantha S. Babbili. (2022) A multi-stakeholder perspective of relationship marketing in higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-19.
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Jessica Prach, Ane Turner Johnson & Sarah Ferguson. (2022) College choice & the consumer: the impact of gender on higher education enrollment. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Niti Chatterji, Rudra Rameshwar & Ravi Kiran. (2022) Is university performance embedded in university-industry collaboration, marketization and information disclosure? Evidence from India. Journal of Marketing for Higher Education 32:1, pages 89-112.
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Purificación Alcaide-Pulido, Helen O’Sullivan & Chris Chapleo. (2021) The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students. Journal of Marketing for Higher Education 0:0, pages 1-18.
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Monica Khanna, Isaac Jacob & Anjali Chopra. (2021) Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Ilda Maria Pedro, Júlio da Costa Mendes & Luís Nobre Pereira. (2021) Understanding Alumni-Alma mater commitment relationships upstream and downstream. Journal of Marketing for Higher Education 31:2, pages 175-196.
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Ildamaria H. Pedro & Jorge M. Andraz. (2021) Alumni Commitment in Higher Education Institutions: Determinants and Empirical Evidence. Journal of Nonprofit & Public Sector Marketing 33:1, pages 29-64.
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Mollie Dollinger, Jason Lodge & Hamish Coates. (2018) Co-creation in higher education: towards a conceptual model. Journal of Marketing for Higher Education 28:2, pages 210-231.
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Adam Peruta & Alison B. Shields. (2018) Marketing your university on social media: a content analysis of Facebook post types and formats. Journal of Marketing for Higher Education 28:2, pages 175-191.
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Lincoln Then James & Riza Casidy. (2018) Authentic assessment in business education: its effects on student satisfaction and promoting behaviour. Studies in Higher Education 43:3, pages 401-415.
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Ingrid Snijders, Remy M. J. P. Rikers, Lisette Wijnia & Sofie M. M. Loyens. (2018) Relationship quality time: the validation of a relationship quality scale in higher education. Higher Education Research & Development 37:2, pages 404-417.
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Fiona Cownie. (2017) Gratitude and its drivers within higher education. Journal of Marketing for Higher Education 27:2, pages 290-308.
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Savvas Papagiannidis. (2013) Adopting online taster courses in postgraduate recruitment: the case of a British business school. Studies in Higher Education 38:7, pages 1058-1078.
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Øyvind Helgesen, Erik Nesset & Øivind Strand. (2013) “Brain Drain” or “Brain Gain”? Students’ Loyalty to their Student Town: Field Evidence from Norway. European Planning Studies 21:6, pages 909-943.
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Mitchell Ross, Debra Grace & Wei Shao. (2013) Come on higher ed … get with the programme! A study of market orientation in international student recruitment. Educational Review 65:2, pages 219-240.
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Asle Fagerstrøm & Gheorghita Ghinea. (2013) Co-creation of value in higher education: using social network marketing in the recruitment of students. Journal of Higher Education Policy and Management 35:1, pages 45-53.
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