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Articles

Customer prioritization in higher education: targeting ‘right’ students for long-term profitability

Pages 191-208 | Published online: 09 Dec 2010

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Read on this site (7)

Oscar Espinoza, Luis Eduardo González, Luis Sandoval, Javier Loyola, Noel McGinn & Dante Castillo. (2022) Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile. Journal of Marketing for Higher Education 32:1, pages 37-53.
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Darren Boardman, Maria M. Raciti & Meredith Lawley. (2016) Exploring the influence of envy on service engagement. The Service Industries Journal 36:7-8, pages 278-298.
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Dora E. Bock, Sonja Martin Poole & Mathew Joseph. (2014) Does branding impact student recruitment: a critical evaluation. Journal of Marketing for Higher Education 24:1, pages 11-21.
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Timothy D. Pippert, Laura J. Essenburg & Edward J. Matchett. (2013) We've got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials. Journal of Marketing for Higher Education 23:2, pages 258-282.
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Eve Mägi, Krista Jaakson, Anne Aidla, Laura Kirss & Anne Reino. (2012) Full-time employed students as university consumers – consequences and triggers of marketisation of higher education. European Journal of Higher Education 2:2-3, pages 248-266.
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Deborah L. Owens, Prashant Srivastava & Aniqa Feerasta. (2011) Viewing international students as state stimulus potential: current perceptions and future possibilities. Journal of Marketing for Higher Education 21:2, pages 157-179.
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Articles from other publishers (9)

Ibrahim Sirkeci & Simon O'Leary. (2022) The role of research reputation in choosing a UK Business School and the contrasting perspectives of students and research leaders. The International Journal of Management Education 20:1, pages 100566.
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Elissa Bryant, Whitney Neumeyer Roach, Jason E. Titus & M. Francyne Huckaby. 2021. Handbook of Social Justice Interventions in Education. Handbook of Social Justice Interventions in Education 1293 1321 .
Kristina K. McGaha & Unnatti Jain. 2020. Accessibility and Diversity in the 21st Century University. Accessibility and Diversity in the 21st Century University 157 176 .
Elissa Bryant, Whitney Neumeyer Roach, Jason E. Titus & M. Francyne Huckaby. 2020. Handbook of Social Justice Interventions in Education. Handbook of Social Justice Interventions in Education 1 29 .
Jennifer Scott. (2019) Recruiting international postgraduate researchers. Asia Pacific Journal of Marketing and Logistics 32:1, pages 281-298.
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Claire Loh, David H Wong, Ali Quazi & Russel Philip Kingshott. (2016) Re-examining students’ perception of e-learning: an Australian perspective. International Journal of Educational Management 30:1, pages 129-139.
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D'Costa nee Vaz Nancy. (2014) Need for and Relevance of Customer Relationship Management in Engineering Colleges. Asian Journal of Innovation and Policy 3:2, pages 140-153.
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Silke Boenigk & Christian Scherhag. (2013) Effects of Donor Priority Strategy on Relationship Fundraising Outcomes. Nonprofit Management and Leadership 24:3, pages 307-336.
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Caleb C. Y. Kwong, Piers Thompson & Cherry W. M. Cheung. (2012) The Effectiveness of Social Business Plan Competitions in Developing Social and Civic Awareness and Participation. Academy of Management Learning & Education 11:3, pages 324-348.
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