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Oluwatobi A. Ogunmokun, Seldjan Timur & Juliet E. Ikhide. (2022) Reversing student attrition intentions using university COVID-19 response: a serial mediation and multi-group analysis. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Jessica Prach, Ane Turner Johnson & Sarah Ferguson. (2022) College choice & the consumer: the impact of gender on higher education enrollment. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Monica Khanna, Isaac Jacob & Anjali Chopra. (2021) Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Fiona Cownie. (2017) Gratitude and its drivers within higher education. Journal of Marketing for Higher Education 27:2, pages 290-308.
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Fiona Cownie. (2016) Gratitude: does it have a place within media-practice education?. Journal of Media Practice 17:2-3, pages 168-185.
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David Finch, Sarah McDonald & Julie Staple. (2013) Reputational interdependence: an examination of category reputation in higher education. Journal of Marketing for Higher Education 23:1, pages 34-61.
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Neha Garg, Payal Anand & Khadija Ali Vakeel. (2023) Prioritizing personality diversity: a commitment and performance based perspective. International Journal of Educational Management 37:5, pages 1005-1023.
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Yusuf BİLGİN, Önder KETHÜDA & Eda Nur YILMAZ. (2023) Üniversitelerde Öğrenci Memnuniyetini ve Sadakatini Artırmanın Bir Aracı Olarak Sosyal Medya Pazarlama AktiviteleriSocial Media Marketing Activities as a Tool to Improve Student Satisfaction and Loyalty in Universities. Alanya Akademik Bakış 7:2, pages 697-719.
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Wang Min, Gao Jun & Liu Feng. (2022) How Psychological Wellbeing and Digital Mental Health Services Intervene the Role of Self-Efficacy and Affective Commitment of University Students in Their Performance?. Frontiers in Psychiatry 13.
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Muhammad Ahtisham Ul haq, Kashif Mehmood, Zia-ur-Rehman Rao & Asad Abbas. (2022) Impact of High Commitment HRM Practices on the Non-Academic Staff Performance: Mediating Role of Affective Commitment and Job Satisfaction. Journal of Business and Social Review in Emerging Economies 8:2, pages 393-404.
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Jos M. C. Schijns. (2021) Measuring service quality at an online university: using PLS-SEM with archival data. Tertiary Education and Management 27:2, pages 161-185.
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Neha Garg & Payal Anand. (2020) Knowledge hiding, conscientiousness, loneliness and affective commitment: a moderated mediation model. International Journal of Educational Management 34:9, pages 1417-1437.
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Hana Krskova, Chris Baumann, Yvonne Breyer & Leigh Norma Wood. (2020) The skill of discipline – measuring F.I.R.S.T discipline principles in higher education. Higher Education, Skills and Work-Based Learning 11:1, pages 258-281.
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Marina Markova, Artur Modliński & Luís Moreira Pinto. (2020) CREATIVE OR ANALITICAL WAY FOR CAREER DEVELOPMENT? RELATIONSHIP MARKETING IN THE FIELD OF INTERNATIONAL BUSINESS EDUCATION. Creativity Studies 13:1, pages 99-113.
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Ingrid Snijders, Lisette Wijnia, Remy M.J.P. Rikers & Sofie M.M. Loyens. (2020) Building bridges in higher education: Student-faculty relationship quality, student engagement, and student loyalty. International Journal of Educational Research 100, pages 101538.
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Jennifer Scott. (2019) Recruiting international postgraduate researchers. Asia Pacific Journal of Marketing and Logistics 32:1, pages 281-298.
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Hana Krskova, Yvonne Breyer, Chris Baumann & Leigh Norma Wood. (2019) An exploration of university student perceptions of discipline. Higher Education, Skills and Work-Based Learning 10:1, pages 61-82.
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Maribel Peró, Pedro Pablo Soriano, Roberto Capilla, Joan Guàrdia i Olmos & Antonio Hervás. (2015) Questionnaire for the assessment of factors related to university degree choice in Spanish public system: A psychometric study. Computers in Human Behavior 47, pages 128-138.
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Jana Lay-Hwa Bowden. (2013) What's in a relationship?. Asia Pacific Journal of Marketing and Logistics 25:3, pages 428-451.
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