Advanced search
Publication Cover
Journal of Marketing for Higher Education Volume 25, 2015 - Issue 2
Submit an article Journal homepage
795
Views
11
CrossRef citations to date
0
Altmetric
Articles

Effects of country and delivery mode on perceived risk in international higher education

Norazlyn Kamal BashaDepartment of Marketing Discipline, Business School, The University of Western Australia, Crawley, Australia;Department of Marketing Department, Faculty of Economics and Management, Universiti Putra Malaysia, Serdang, MalaysiaCorrespondence[email protected]
[email protected]
,
Jillian C. SweeneyDepartment of Marketing Discipline, Business School, The University of Western Australia, Crawley, Australia
&
Geoff SoutarDepartment of Marketing Discipline, Business School, The University of Western Australia, Crawley, Australia
Pages 171-203 | Received 16 Jun 2014, Accepted 01 Jan 2015, Published online: 13 Apr 2015

Citations (11)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Evelyn Hendriana, Khairil Wahidin Awang & Raja Nerina Raja Yusof. (2023) The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making. Journal of Marketing for Higher Education 33:2, pages 143-160.
Read now
Mahmoud Abdulai Mahmoud, Elizabeth Oppong, Daniel Twimasie, Mohammed Muniru Husseini, Adelaide Naa Amerley Kastner & Moses Oppong. (2020) Culture and country choice of international students: evidence from Ghana. Journal of Marketing for Higher Education 30:1, pages 105-124.
Read now

Articles from other publishers (9)

Evelyn Hendriana, Khairil Wahidin Awang & Raja Nerina Raja Yusof. (2023) The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries. Place Branding and Public Diplomacy.
Crossref
Sanjay Krishnapratap Pawar. (2022) Marketing education to international students: A systematic literature review and future research agenda. International Journal of Consumer Studies 47:1, pages 42-58.
Crossref
Sandra Ayivor, Wisdom Y. Mensah & Hongwei Yang. (2022) An assessment of post‐graduation residency plans of international doctoral graduates in the United States and economic status of their country of origin: The case of sub‐Saharan Africa. International Social Science Journal.
Crossref
Khaled Qassem Hailat, Sami Alsmadi, Mona Nassar & Sean B. Chung. (2021) An investigation of the push–pull factors influencing student selection of higher education: The case of Arabian Gulf students in the UK . Journal of Public Affairs 22:4.
Crossref
Päivikki Kuoppakangas, Kati Suomi, Paul Clark, Chris Chapleo & Jari Stenvall. (2019) Dilemmas in Re-branding a University—“Maybe People Just Don’t Like Change”: Linking Meaningfulness and Mutuality into the Reconciliation. Corporate Reputation Review 23:2, pages 92-105.
Crossref
Khairunnisak Latiff, Siew Imm Ng, Yuhanis Abdul Aziz & Norazlyn Kamal Basha. (2019) Food authenticity as one of the stimuli to world heritage sites. British Food Journal 122:6, pages 1755-1776.
Crossref
Andriy Kovalenko. (2019) Student preferences for slogans of higher-education institutions. Corporate Communications: An International Journal 24:4, pages 653-669.
Crossref
Norazlyn Kamal Basha, Jillian C. Sweeney & Geoffrey Norman Soutar. (2019) Evaluating students’ preferences for university brands through conjoint analysis and market simulation. International Journal of Educational Management 34:2, pages 263-278.
Crossref
Jason M. S. Lam, David Yoon Kin Tong & Ahmad Azmi M. Ariffin. (2016) Exploring Perceived Risk and Risk Reduction Strategies in the Pursuit of Higher Education Abroad. Journal of Studies in International Education 21:2, pages 83-104.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.