Citations (20)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (13)
Yang Zhou, Ting (Tina) Li, Ping Li & Si Wen. (2023) Predicting Chinese students’ destination choice intentions for international higher education in post-COVID-19: combining the image-value-behavior framework and protection motivation theory. Journal of Marketing for Higher Education 0:0, pages 1-24.
Read now
Read now
Sanjay Krishnapratap Pawar & Swati Amit Vispute. (2023) Exploring international students’ adoption of AI-enabled voice assistants in enrolment decision making: a grounded theory approach. Journal of Marketing for Higher Education 0:0, pages 1-20.
Read now
Read now
Mario Cassar & Albert Caruana. (2023) Attracting international student applications to a university website: The role of story-based content and gender in improving stickiness. Journal of Marketing for Higher Education 33:1, pages 79-96.
Read now
Read now
Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2022) Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka. Journal of Marketing for Higher Education 32:2, pages 179-196.
Read now
Read now
Nadine Walter, Omid Asgari & Thomas Cleff. (2022) What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs at Dutch business schools. Journal of Marketing for Higher Education 0:0, pages 1-23.
Read now
Read now
Ayşe Collins, Hasan Şimşek & Aygil Takır. (2022) Choosing a Higher Education destination: Marketing of where, why and how?. Journal of Marketing for Higher Education 0:0, pages 1-22.
Read now
Read now
Christopher Weilage & Gabriella Maráz. (2022) Online Study’s Influence on International Student Employability Factors in Germany: Germany Vs. Overseas Based Students. Journal of Teaching in International Business 33:1, pages 7-30.
Read now
Read now
Ly Thi Tran, Mark Rahimi, George Tan, Xuan Thu Dang & Nhung Le. (2020) Post-study work for international graduates in Australia: opportunity to enhance employability, get a return on investment or secure migration?. Globalisation, Societies and Education 18:5, pages 495-510.
Read now
Read now
Qin Sun, Thuy D. Nguyen & Gopala Ganesh. (2020) Exploring the Study Abroad Journey: Chinese and Indian Students in U.S. Higher Education. Journal of International Consumer Marketing 32:3, pages 210-227.
Read now
Read now
Thuy Nguyen, Qin Sun & Gopala Ganesh. (2019) Exploring the role of decision-making factors in international student marketing engagement. Journal of Marketing for Higher Education 29:2, pages 230-250.
Read now
Read now
Udo Rainer Gottlieb & Amanda Beatson. (2018) High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows. Journal of Marketing for Higher Education 28:2, pages 282-297.
Read now
Read now
Elvira Bolat & Helen O’Sullivan. (2017) Radicalising the marketing of higher education: learning from student-generated social media data. Journal of Marketing Management 33:9-10, pages 742-763.
Read now
Read now
Quynh Hoa Le, Rachel Fuller, Thu-Hang Hoang & Ninh Nguyen. Branding in higher education: a bibliometric analysis and research agenda. Journal of Marketing for Higher Education 0:0, pages 1-24.
Read now
Read now
Articles from other publishers (7)
Sanjay Krishnapratap Pawar. (2022) Marketing education to international students: A systematic literature review and future research agenda. International Journal of Consumer Studies 47:1, pages 42-58.
Crossref
Crossref
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
25
113
.
Fangxuan (Sam) Li, Hongxia Qi & Qiang Guo. (2021) Factors influencing Chinese tourism students’ choice of an overseas PhD program. Journal of Hospitality, Leisure, Sport & Tourism Education 29, pages 100286.
Crossref
Crossref
Kyung Hye Kim & Helen Spencer-Oatey. (2021) Enhancing the recruitment of postgraduate researchers from diverse countries: managing the application process. Higher Education 82:5, pages 917-935.
Crossref
Crossref
Dorian Kschesniak & Mark Harwardt. 2020. Führen und Managen in der digitalen Transformation. Führen und Managen in der digitalen Transformation
389
400
.
Kai-Uwe Hellmann. 2019. Handbuch Wissenschaftsmarketing. Handbuch Wissenschaftsmarketing
87
120
.
Girish Taneja. (2018) How are higher education institutions defining their meta-description tags?. International Journal of Educational Management 32:7, pages 1293-1306.
Crossref
Crossref