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Natalia V. Volkova & Maria S. Plakhotnik. (2023) Commitment of key internal stakeholders during internationalization: challenges of an emerging market culture. Journal of Marketing for Higher Education 33:2, pages 245-263.
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Dan Liu, Alun DeWinter, Peter Harrison & Katherine Wimpenny. (2023) Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes. Journal of Marketing for Higher Education 33:2, pages 161-181.
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Nino Tandilashvili, Sophie Balech & Marina Tabatadze. (2023) The role of affective ties in the asymmetrical relationship between student satisfaction and loyalty. Comparative study of European business schools. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Viraiyan Teeroovengadum, Christian M. Ringle, Robin Nunkoo & Hamish Coates. (2023) Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Sapna Popli, Sumanjit Dass, Ashita Aggarwal & Antara Chakraborty. (2023) A customer experience lens for higher education in India using journey mapping and experience quality. Studies in Higher Education 48:3, pages 475-489.
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Peter Anabila, Victor Achiriga, Benard Okpattah & Sylvester Asare. (2023) Market orientation and behavioural intentions of tourists in Ghana’s tourist destinations: the mediation role of tourist satisfaction. Journal of Strategic Marketing 31:1, pages 99-115.
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Raakel Plamper, Päivi Siivonen & Nina Haltia. (2023) Student-as-customer discourse as a challenge to equality in Finnish higher education – the case of non-fee-paying and fee-paying master’s degree students. International Studies in Sociology of Education 32:1, pages 140-160.
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Md Sazzad Hossain, Murali Sambasivan, Abuelhassan Elshazly Abuelhassan & Gamal Sayed Ahmed Khalifa. (2023) Factors influencing customer citizenship behaviour in the hospitality industry. Annals of Leisure Research 26:1, pages 65-88.
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Chanchai Phonthanukitithaworn, Sasichakorn Wongsaichia, Phaninee Naruetharadhol, Sirimonbhorn Thipsingh, Thammasak Senamitr & Chavis Ketkaew. (2022) Managing educational service quality and loyalty of international students: A case of international colleges in Thailand. Cogent Social Sciences 8:1.
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Ilse Struweg & Marius Wait. (2022) University brand personality: a student-focused anthropomorphic storytelling perspective. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Maria de Fátima Cruz, Helena Alves & Ricardo Gouveia Rodrigues. (2022) A service-dominant logic of co-creation in higher education: emerging topics and conceptualizations. Journal of Marketing for Higher Education 0:0, pages 1-26.
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Juma James Masele & David Peter Rwehikiza. (2022) Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-32.
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Kyunglim Lee & Dae Joong Kang. (2022) Between ‘shopper’ and ‘owner’: emerging agency of lifelong learner in South Korea’s marketing-driven expansion of lifelong education. International Journal of Lifelong Education 41:4-5, pages 420-434.
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Ahmad Keykha, Mitra Ezati & Zahra Khodayari. (2022) Identification of the barriers and factors affecting the quality of higher education in Allameh Tabataba’i university from the viewpoints of faculty members. Quality in Higher Education 28:3, pages 326-344.
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Lan Ma, Saeed Pahlevan Sharif & Kok Wei Khong. (2022) What factors drive the purchase of paid online courses? A systematic literature review. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Tomás Dwyer. (2022) Conceptualisations of market orientation in the higher education literature. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Mohsin Abdur Rehman, Erisher Woyo, Joy Eghonghon Akahome & Muhammad Danial Sohail. (2022) The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions. Journal of Marketing for Higher Education 32:2, pages 259-277.
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Önder Kethüda. (2022) Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands. Journal of Marketing for Higher Education 0:0, pages 1-18.
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Teodoro Luque-Martínez, Luis Doña-Toledo & Nina Faraoni. (2022) University graduates’ segmentation: determinant factors. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Marta Retamosa, Angel Millán & Juan A. García. (2022) The journey towards finding your favourite university. A segmentation study based on selection criteria. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Margaret L. Sheng & Abu Amar Fauzi. (2022) Responding to a disruptive health crisis for higher education institutions: service quality and perceived safety effects on student satisfaction. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Ali Kara, Alma Mintu-Wimsatt & John E. Spillan. (2022) An application of the net promoter score in higher education. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Jessica Prach, Ane Turner Johnson & Sarah Ferguson. (2022) College choice & the consumer: the impact of gender on higher education enrollment. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Scott R. Cox, Mary Kay Rickard & Christopher M. Lowery. (2022) THE STUDENT EVALUATION OF TEACHING: LET’S BE HONEST – WHO IS TELLING THE TRUTH?. Marketing Education Review 32:1, pages 82-93.
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Lai-Wan Wong, Garry Wei-Han Tan, Jun-Jie Hew, Keng-Boon Ooi & Lai-Ying Leong. (2022) Mobile social media marketing: a new marketing channel among digital natives in higher education?. Journal of Marketing for Higher Education 32:1, pages 113-137.
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Berna Tarı Kasnakoğlu & Hande Mercan. (2022) Co-creating positive outcomes in higher education: are students ready for co-creation?. Journal of Marketing for Higher Education 32:1, pages 73-88.
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Kojo Kakra Twum, Matilda Adams, Stephen Budu & Rosina Akuokor Anati Budu. (2022) Achieving university libraries user loyalty through user satisfaction: the role of service quality. Journal of Marketing for Higher Education 32:1, pages 54-72.
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Lovemore Chikazhe, Charles Makanyeza & Nicholas Z. Kakava. (2022) The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates. Journal of Marketing for Higher Education 32:1, pages 1-18.
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Kuldeep Singh Banwait & Charles Hancock. (2021) Post Browne Review: a reflective analysis of marketisation dilemmas of senior managers in English universities. Journal of Marketing for Higher Education 0:0, pages 1-18.
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Leslie J. Wardley, John Nadeau & Charles H. Bélanger. (2021) A comparative analysis of institutional commitment: are business students different?. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Ruth M. Crabtree, Pam Briggs & Herbert Woratschek. (2021) Student engagement and barriers to implementation: the view of professional and academic staff. Perspectives: Policy and Practice in Higher Education 25:4, pages 144-150.
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Kevser Tasel-Jurkovic & İpek Altinbasak-Farina. (2021) Higher education institution choice intention model: mediation effect of attitude. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Khurram Sharif & Mouna Sidi Lemine. (2021) Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market. Journal of Marketing for Higher Education 0:0, pages 1-26.
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Kashif Farhat, Sany Sanuri Mohd. Mokhtar & Salniza Bt. Md. Salleh. (2021) Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs). Journal of Marketing for Higher Education 31:1, pages 107-135.
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Kjersti Karijord Smørvik & May Kristin Vespestad. (2020) Bridging marketing and higher education: resource integration, co-creation and student learning. Journal of Marketing for Higher Education 30:2, pages 256-270.
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Ly Thi Tran, Tran Le Huu Nghia, Minh Nguyet Nguyen & Mai Ngo. (2020) ‘Let go of out-of-date values holding us back’: Foreign influences on teaching-learning, research and community engagement in Vietnamese universities. Cambridge Journal of Education 50:3, pages 281-301.
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O’bidie Rudo Maunze, Russell Abratt & Michela Mingione. (2020) Impact of Internal Branding on Student Engagement: Insights from a South African University. Services Marketing Quarterly 41:2, pages 124-144.
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Anish Yousaf, Abhishek Mishra & Makhmoor Bashir. (2020) Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India. Studies in Higher Education 45:4, pages 878-891.
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Peter Anabila, Adelaide Naa Amerley Kastner, Cynthia A. Bulley & Michael Mba Allan. (2020) Market orientation: a key to survival and competitive advantage in Ghana’s private universities. Journal of Marketing for Higher Education 30:1, pages 125-144.
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Soujata Rughoobur-Seetah. (2019) Factors affecting students’ choices of tertiary institutions in small island developing economies. Quality in Higher Education 25:2, pages 117-132.
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Udo Rainer Gottlieb & Amanda Beatson. (2018) High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows. Journal of Marketing for Higher Education 28:2, pages 282-297.
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Ashleigh Ritchie & Fiona Brooker. (2018) Imaging the future: an autoethnographic journey of using a guided and cognitive-specific imagery intervention in undergraduate release-based contemporary dance technique. Research in Dance Education 19:2, pages 167-182.
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Zuraidah Binti Zainol, Rusliza Yahaya & Juliana Osman. (2018) Application of Relationship Investment Model in Predicting Student Engagement towards HEIs. Journal of Relationship Marketing 17:1, pages 71-93.
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Reginald T. Dillingham$suffix/text()$suffix/text(), William S. Breffle & Matthew C. Kelly. (2018) A latent-class discrete-choice model of demand for economics electives: a case study on the challenge to increase enrollment. Journal of Marketing for Higher Education 28:1, pages 113-127.
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Stephen Wilkins, Muhammad Mohsin Butt & Troy Heffernan. (2018) International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs. Journal of Marketing for Higher Education 28:1, pages 32-50.
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Purificación Alcaide-Pulido, Helena Alves & Belén Gutiérrez-Villar. (2017) Development of a model to analyze HEI image: a case based on a private and a public university. Journal of Marketing for Higher Education 27:2, pages 162-187.
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Jake D. Hoskins & Benton A. Brown. (2017) Hold firm or adapt? An empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity. Journal of Marketing for Higher Education 27:2, pages 188-212.
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