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Journal of Marketing for Higher Education Volume 27, 2017 - Issue 1
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Articles

MOOCs to university: a consumer goal and marketing perspective

Jason HowarthSchool of Computing and Mathematics, Charles Sturt University, Bathurst, AustraliaCorrespondence[email protected]
,
Steven D'AlessandroSchool of Management and Marketing, Charles Sturt University, Bathurst, Australia
,
Lester JohnsonSwinburne Business School, Swinburne University of Technology, Hawthorn, Australia
&
Lesley WhiteFaculty of Business, Charles Sturt University, Bathurst, Australia
Pages 144-158 | Received 19 May 2016, Accepted 21 Dec 2016, Published online: 01 Apr 2017

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Lan Ma, Saeed Pahlevan Sharif & Kok Wei Khong. (2022) What factors drive the purchase of paid online courses? A systematic literature review. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Articles from other publishers (10)

Timothy Dillan & Dhomas Hatta Fudholi. (2022) What can we learn from MOOC: A sentiment analysis, n-gram, and topic modeling approach. What can we learn from MOOC: A sentiment analysis, n-gram, and topic modeling approach.
Mohammad Alshehri, Ahmed Alamri, Alexandra I. Cristea & Craig D. Stewart. (2021) Towards Designing Profitable Courses: Predicting Student Purchasing Behaviour in MOOCs. International Journal of Artificial Intelligence in Education 31:2, pages 215-233.
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Sahure Gonca TELLİ & Samet AYDIN. (2021) Digitalization of Marketing Education: New Approaches for Universities in the Post-Covid-19 EraPazarlama Eğitiminin Dijitalleşmesi: Covid-19 Sonrası Dönemde Üniversiteler İçin Yeni Yaklaşımlar. Üniversite Araştırmaları Dergisi 4:1, pages 61-74.
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Mohammad Alshehri, Ahmed Alamri & Alexandra I. Cristea. 2021. Intelligent Tutoring Systems. Intelligent Tutoring Systems 173 185 .
Vasiliy Starostin & Sima Musatova. 2021. "Smart Technologies" for Society, State and Economy. "Smart Technologies" for Society, State and Economy 761 768 .
Eunjung Grace Oh, Yunjeong Chang & Seung Won Park. (2019) Design review of MOOCs: application of e-learning design principles. Journal of Computing in Higher Education 32:3, pages 455-475.
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Fereshte Goshtasbpour, Bronwen Swinnerton & Neil Peter Morris. (2019) Look who’s talking: Exploring instructors’ contributions to Massive Open Online Courses. British Journal of Educational Technology 51:1, pages 228-244.
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Julien Jacqmin. (2019) Providing MOOCs: A FUN way to enroll students?. Information Economics and Policy 48, pages 32-39.
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Natalia Przhedetskaya & Ksenia Borzenko. (2019) Marketing model of promotion of remote education by modern university. International Journal of Educational Management 33:3, pages 446-453.
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Abdus Samim. 2018. Library and Information Science in the Age of MOOCs. Library and Information Science in the Age of MOOCs 117 131 .

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