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Khawaja Fawad Latif, Rabail Tariq, Dilnaz Muneeb, Umar Farooq Sahibzada & Shakil Ahmad. (2022) University Social Responsibility and performance: the role of service quality, reputation, student satisfaction and trust.. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2022) An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2021) Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE). Journal of Marketing for Higher Education 31:1, pages 58-90.
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Articles from other publishers (2)
Svetlana G. Pyankova, Inna V. Mitrofanova, Olga T. Ergunova & Marina E. Buyanova. (2022) Particularities of marketing communications in the field of internationalization of higher education in the Russian Federation. DETUROPE - The Central European Journal of Tourism and Regional Development 13:3, pages 98-117.
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Dorien Luyckx & Steve Paulussen. (2022) In Service of News Subscribers: Exploring Belgian Journalists’ Perceptions of Stakeholder Relations in the Digital News Ecosystem. Journalism and Media 3:1, pages 81-98.
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