Citations (30)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (15)
Önder Kethüda & Yusuf Bilgin. (2023) The role of social media marketing activities in converting existing students into university advocates. Journal of Marketing for Higher Education 0:0, pages 1-22.
Read now
Read now
Natalia V. Volkova & Maria S. Plakhotnik. (2023) Commitment of key internal stakeholders during internationalization: challenges of an emerging market culture. Journal of Marketing for Higher Education 33:2, pages 245-263.
Read now
Read now
Evelyn Hendriana, Khairil Wahidin Awang & Raja Nerina Raja Yusof. (2023) The roles of the country’s cognitive, affective, and personality aspects in international students’ decision-making. Journal of Marketing for Higher Education 33:2, pages 143-160.
Read now
Read now
Camilla Seitl & Åsa Rejnö. (2022) Marketing of educational programs – a study of Swedish universities through presented images. Journal of Marketing for Higher Education 0:0, pages 1-19.
Read now
Read now
Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2022) An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-24.
Read now
Read now
Purificación Alcaide-Pulido, Belén Gutiérrez-Villar, Mariano Carbonero-Ruz & Helena Alves. (2022) Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students. Journal of Marketing for Higher Education 0:0, pages 1-19.
Read now
Read now
Önder Kethüda. (2022) Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands. Journal of Marketing for Higher Education 0:0, pages 1-18.
Read now
Read now
F. Robert Buchanan, Saju Jose & Nilesh Khare. (2022) Systemic shock, cultural differences, and customer satisfaction: lessons from student perceptions in shift to non-classroom education during initial phases of pandemic. Journal of Marketing for Higher Education 0:0, pages 1-20.
Read now
Read now
Samer Elhajjar & Laurent Yacoub. (2022) The impact of COVID-19 on marketing for higher education institutions in developing countries: the case of Lebanon. Journal of Marketing for Higher Education 0:0, pages 1-20.
Read now
Read now
Umer Zaman, Murat Aktan, Hasnan Baber & Shahid Nawaz. (2021) Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement. Journal of Marketing for Higher Education 0:0, pages 1-25.
Read now
Read now
Fahmida Naheen & Tamer H. Elsharnouby. (2021) You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour. Journal of Marketing for Higher Education 0:0, pages 1-22.
Read now
Read now
Purificación Alcaide-Pulido, Helen O’Sullivan & Chris Chapleo. (2021) The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students. Journal of Marketing for Higher Education 0:0, pages 1-18.
Read now
Read now
Steven Greenland, Muhammad Saleem, Roopali Misra & Bhanu Bhatia. (2021) Measuring COVID-19’s impact on international HE students and intervention satisfaction: implications for marketing theory and practice. Journal of Marketing for Higher Education 0:0, pages 1-28.
Read now
Read now
Shamima Raihan Manzoor, Jessica Sze Yin Ho & Abdullah Al Mahmud. (2021) Revisiting the ‘university image model’ for higher education institutions’ sustainability. Journal of Marketing for Higher Education 31:2, pages 220-239.
Read now
Read now
Janire Gordon-Isasi, Lorea Narvaiza & Juan José Gibaja. (2021) Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE). Journal of Marketing for Higher Education 31:1, pages 58-90.
Read now
Read now
Articles from other publishers (15)
Macarena Orgilés-Amorós, Felipe Ruiz Moreno, Gabriel I. Penagos-Londoño & Maria Tabuenca-Cuevas. (2023) Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities. Journal of Historical Research in Marketing.
Crossref
Crossref
Dan-Cristian Dabija, Veronica Campian, Liana Stanca & Adriana Tiron-Tudor. (2023) Generating students’ loyalty towards the sustainable university during the later COVID-19 pandemic. International Journal of Sustainability in Higher Education 24:8, pages 1858-1876.
Crossref
Crossref
Ardvin Kester S. Ong, Yogi Tri Prasetyo, Venice Cristine C. Dangaran, Mark Anthony D. Gudez, Julius Ivan M. Juanier, Gabriel Andrey D. Paulite, Rohn Xavier R. Yambot, Satria Fadil Persada, Reny Nadlifatin & Irene Dyah Ayuwati. (2023) Determination of loyalty among high school students to retain in the same university for higher education: An integration of Self-Determination Theory and Extended Theory of Planned Behavior. PLOS ONE 18:11, pages e0286185.
Crossref
Crossref
Sanjay Krishnapratap Pawar. (2022) Marketing education to international students: A systematic literature review and future research agenda. International Journal of Consumer Studies 47:1, pages 42-58.
Crossref
Crossref
Purificación Alcaide-Pulido, Belén Gutiérrez-Villar & Mariano Carbonero-Ruz. (2022) Measuring the Image of Private University as a Generic Product: Validation of a Scale. Administrative Sciences 12:4, pages 178.
Crossref
Crossref
Khalifa A. Haza, Abdel-Salam G. Abdel-Salam, Mohammad D. Mollazehi, Radwa Ismail Mohamed, Mahmood A. Hasan, Rusol A. Al-Tameemi, Ahmed Bensaid, Chithira Johnson & Michael H. Romanowski. (2022) Factors affecting university image among graduate alumni: A case study of Qatar university. Heliyon 8:6, pages e09668.
Crossref
Crossref
Svetlana G. Pyankova, Inna V. Mitrofanova, Olga T. Ergunova & Marina E. Buyanova. (2022) Particularities of marketing communications in the field of internationalization of higher education in the Russian Federation. DETUROPE - The Central European Journal of Tourism and Regional Development 13:3, pages 98-117.
Crossref
Crossref
Mirjana Gligorijević & Radmila Janičić. (2021) Strategic marketing in the field of higher education. Marketing 52:3, pages 173-184.
Crossref
Crossref
Hong Qian & Jia Zhang. 2021. COVID-19 Pandemic, Crisis Responses and the Changing World. COVID-19 Pandemic, Crisis Responses and the Changing World
359
380
.
Janire Gordon Isasi, Lorea Narvaiza Cantin & Juan José Gibaja Martíns. (2020) La comunicación integrada de marketing (CIM) en la educacion superior (ES) en tiempos de pandemia. Revista de Estudios Empresariales. Segunda Época:2, pages 53-69.
Crossref
Crossref
Fabio Da Costa, Inayara Gonzalez, Anderson Pelissari & Vitor Azzari. (2020) Distance Education. International Journal for Innovation Education and Research 8:5, pages 109-122.
Crossref
Crossref
Siti Falindah Padlee, Vaughan Reimers, Safiek Mokhlis, Marhana Mohamed Anuar & Azlinzuraini Ahmad. (2021) Keep up the Good Work in Research Universities: An Importance-Performance Analysis. Australasian Marketing Journal 28:2, pages 128-138.
Crossref
Crossref
Emmanuel Mogaji, Felix Maringe & Robert Ebo Hinson. 2020. Strategic Marketing of Higher Education in Africa. Strategic Marketing of Higher Education in Africa
1
8
.
Sevilay ÇIRAK-KURT & Mahmut KALMAN. (2019) Probing School Image at High Schools: Scale Development and a Discriminant Analysis. International Journal of Contemporary Educational Research 6:2, pages 243-260.
Crossref
Crossref
Daria Gunina, Lenka Komárková & Vladimír Přibyl. (2019) How to attract university applicants: exploring tertiary education advertising patterns in the Czech Republic. Tertiary Education and Management 25:4, pages 349-366.
Crossref
Crossref