Citations (6)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
Viraiyan Teeroovengadum, Christian M. Ringle, Robin Nunkoo & Hamish Coates. (2023) Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers. Journal of Marketing for Higher Education 0:0, pages 1-23.
Read now
Read now
Teodoro Luque-Martínez, Luis Doña-Toledo & Nina Faraoni. (2023) What determines the loyalty of university graduates? Analysis of sociodemographic factors and university experience. Journal of Marketing for Higher Education 0:0, pages 1-23.
Read now
Read now
Mohsin Abdur Rehman, Erisher Woyo, Joy Eghonghon Akahome & Muhammad Danial Sohail. (2022) The influence of course experience, satisfaction, and loyalty on students’ word-of-mouth and re-enrolment intentions. Journal of Marketing for Higher Education 32:2, pages 259-277.
Read now
Read now
Margaret L. Sheng & Abu Amar Fauzi. (2022) Responding to a disruptive health crisis for higher education institutions: service quality and perceived safety effects on student satisfaction. Journal of Marketing for Higher Education 0:0, pages 1-23.
Read now
Read now
Mazhar Ali, Huma Amir & Masood Ahmed. (2021) The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty. Journal of Marketing for Higher Education 0:0, pages 1-22.
Read now
Read now
Osiris Canciglieri Junior, Ronaldo Trentin Zierhut, Rosana Adami Mattioda, Carla Cristina Amodio Estorilio, Maria Teresinha Arns Steiner & Pedro José Steiner Neto. (2019) Model for the diagnosis of quality in service processes: A case study applied to a private higher education institution. Cogent Engineering 6:1.
Read now
Read now