Citations (37)
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Paige Alfonzo. (2023) Getting Granular— Uncovering Actionable Insights for Effective Social Media Management in the Higher Education Sector. Journal of Nonprofit & Public Sector Marketing 35:5, pages 468-493.
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Dan Liu, Alun DeWinter, Peter Harrison & Katherine Wimpenny. (2023) Motivation factors in student decisions to study Transnational Higher Education in China: a comparative study of two Anglo-Sino programmes. Journal of Marketing for Higher Education 33:2, pages 161-181.
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David Amani. (2023) Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Florent Girardin, Inès Blal & Renaud Lunardo. (2023) The role of brand authenticity for higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2023) Social media marketing for student recruitment: an algorithmically sequenced literature review. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Shui Lien Chen & Chiu Zyun Hiew. (2022) Online brand equity for higher education in Taiwan: conceptualization, scale development, and validation. Journal of Marketing for Higher Education 0:0, pages 1-18.
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Ilse Struweg & Marius Wait. (2022) University brand personality: a student-focused anthropomorphic storytelling perspective. Journal of Marketing for Higher Education 0:0, pages 1-25.
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Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2022) Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka. Journal of Marketing for Higher Education 32:2, pages 179-196.
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S. Mostafa Rasoolimanesh, Poh Ling Tan, Mehran Nejati & Azadeh Shafaei. (2021) Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust. Journal of Marketing for Higher Education 0:0, pages 1-22.
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Fernanda Edileuza Riccomini, Claudia Brito Silva Cirani, Samara de Carvalho Pedro, Daniela Menezes Garzaro & Kambou Sie Kevin. (2021) Innovation in educational marketing: a study applied to Brazilian private higher education institutions. Journal of Marketing for Higher Education 0:0, pages 1-21.
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Liliana Carvalho, Amélia Brandão & Luísa Helena Pinto. (2021) Understanding the importance of eWOM on Higher Education Institutions’ brand equity. Journal of Marketing for Higher Education 31:2, pages 261-279.
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María del Rocío Bonilla, Eva Perea, José Luis del Olmo & August Corrons. (2020) Insights into user engagement on social media. Case study of a higher education institution. Journal of Marketing for Higher Education 30:1, pages 145-160.
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Gabriel Simiyu, Ronald Bonuke & Joyce Komen. (2020) Social media and students’ behavioral intentions to enroll in postgraduate studies in Kenya: a moderated mediation model of brand personality and attitude. Journal of Marketing for Higher Education 30:1, pages 66-86.
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Alison B. Shields & Adam Peruta. (2019) Social media and the university decision. Do prospective students really care?. Journal of Marketing for Higher Education 29:1, pages 67-83.
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Quynh Hoa Le, Rachel Fuller, Thu-Hang Hoang & Ninh Nguyen. Branding in higher education: a bibliometric analysis and research agenda. Journal of Marketing for Higher Education 0:0, pages 1-24.
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Articles from other publishers (18)
Charitha Harshani Perera, Long Thang Van Nguyen & Rajkishore Nayak. (2023) Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective. International Journal of Educational Management 37:6/7, pages 1335-1359.
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Shermeen Hasan, Abdul Qayyum & Mubashar Hassan Zia. (2022) Social media marketing and brand authenticity: the role of value co-creation. Management Research Review 46:6, pages 870-892.
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Albérico Travassos Rosário & Joana Carmo Dias. (2023) Marketing Strategies on Social Media Platforms. International Journal of E-Business Research 19:1, pages 1-25.
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Maria Cristina Bularca, Florin Nechita, Lilia Sargu, Gabriela Motoi, Adrian Otovescu & Claudiu Coman. (2022) Looking for the Sustainability Messages of European Universities’ Social Media Communication during the COVID-19 Pandemic. Sustainability 14:3, pages 1554.
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Sarah R. Davies. (2020) University communications as auto-communication: the NTNU ‘Challenge Everything’ campaign. Journal of Communication Management 24:3, pages 227-243.
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