https://orcid.org/0000-0003-1460-9784
Citations (9)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
Quynh Hoa Le, Luc Phan Tan & Thu-Hang Hoang. (2023) Brand posts and brand co-creation in higher education communities: a social communication process theory. Journal of Marketing for Higher Education 0:0, pages 1-24.
Read now
Read now
Mehmet Özer, Alper Özer & Akın Koçak. (2023) Identification and emotional attachment in higher education: antecedents and consequences. Journal of Marketing for Higher Education 33:2, pages 264-288.
Read now
Read now
Negin Zarandi, A. Soares & Helena Alves. (2022) Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education. Journal of Marketing for Higher Education 0:0, pages 1-25.
Read now
Read now
Umer Zaman, Murat Aktan, Hasnan Baber & Shahid Nawaz. (2021) Does forced-shift to online learning affect university brand image in South Korea? Role of perceived harm and international students’ learning engagement. Journal of Marketing for Higher Education 0:0, pages 1-25.
Read now
Read now
Kashif Farhat, Wajeeha Aslam & Sany Sanuri Mohd Mokhtar. (2021) Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective. Journal of Internet Commerce 20:3, pages 319-354.
Read now
Read now
Liliana Carvalho, Amélia Brandão & Luísa Helena Pinto. (2021) Understanding the importance of eWOM on Higher Education Institutions’ brand equity. Journal of Marketing for Higher Education 31:2, pages 261-279.
Read now
Read now
Articles from other publishers (3)
Singgih Santoso. (2023) The Influence of Social Media, Brand Trust, Brand Affect and Value Consciousness on Brand Loyalty: Online Transportation Cases in Indonesia. WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20, pages 564-572.
Crossref
Crossref
Svetlana G. Pyankova, Inna V. Mitrofanova, Olga T. Ergunova & Marina E. Buyanova. (2022) Particularities of marketing communications in the field of internationalization of higher education in the Russian Federation. DETUROPE - The Central European Journal of Tourism and Regional Development 13:3, pages 98-117.
Crossref
Crossref
Belén Gutiérrez-Villar, Purificación Alcaide-Pulido & Mariano Carbonero-Ruz. (2021) Measuring a University’s Image: Is Reputation an Influential Factor?. Education Sciences 12:1, pages 19.
Crossref
Crossref