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Journal of Marketing for Higher Education Volume 32, 2022 - Issue 1
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Achieving university libraries user loyalty through user satisfaction: the role of service quality

Kojo Kakra Twuma Department of Business Administration and Economics, Presbyterian University College, Abetefi, Ghana;b Department of Marketing and Supply Chain Management, School of Business, University of Cape Coast, Cape Coast, GhanaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6157-0099
ORCID Icon,
Matilda Adamsc Department of Marketing and Entrepreneurship, University of Ghana Business School, Legon, Ghana
,
Stephen Budud Main Library, Presbyterian University College, Abetifi, Ghana
&
Rosina Akuokor Anati Budue Library, Akrofi-Christaller Institute of Theology, Mission and Culture, Akropong, Ghana
Pages 54-72 | Received 18 Jan 2020, Accepted 17 Aug 2020, Published online: 19 Oct 2020

Citations (8)

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Read on this site (2)

Asim Iqbal & Iqbal Hussain Asad. (2023) Mapping Library Users’ Loyalty through LibQUAL +: Mediating Role of Users’ Satisfaction. Journal of Library Administration 63:3, pages 402-420.
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Teodoro Luque-Martínez, Luis Doña-Toledo & Nina Faraoni. (2023) What determines the loyalty of university graduates? Analysis of sociodemographic factors and university experience. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Articles from other publishers (6)

Kojo Kakra Twum, John Paul Basewe Kosiba, Robert Ebo Hinson, Antoinette Yaa Benewaa Gabrah & Ebenezer Nyarko Assabil. (2022) Determining mobile money service customer satisfaction and continuance usage through service quality. Journal of Financial Services Marketing 28:1, pages 30-42.
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Mamta & Vinit Kumar. (2023) A systematic review of library service quality studies: Models, dimensions, research populations and methods. Journal of Librarianship and Information Science, pages 096100062211481.
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Muhammad Adamu Ahmad, Zafir BT. MD. Saleh & Dr. Nurhanan Syafiah AbdulRazaq. (2022) The Indicators of Library Service Quality and Satisfaction among Students of Nigerian Higher Education Institutions. A Principal Component Analysis Approach.. IJRDO - Journal of Business Management 8:12, pages 1-11.
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Agung Budi Prasetio, Burhanuddin bin Mohd Aboobaider & Asmala bin Ahmad. (2022) Organizational Ambidexterity as an Outcome of Quality Dimensions and Triple Helix: The Role of Technology Readiness and User Satisfaction. Sustainability 14:21, pages 14237.
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Fredrick Otike & Ágnes Hajdu Barát. (2021) Roles and emerging trends of academic libraries in Kenya. Library Hi Tech News 38:7, pages 19-23.
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Sheikh Muhamad Hizam, Waqas Ahmed, Habiba Akter & Ilham Sentosa. (2021) Understanding the public rail quality of service towards commuters’ loyalty behavior in Greater Kuala Lumpur. Transportation Research Procedia 55, pages 370-377.
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