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Articles

Mobile social media marketing: a new marketing channel among digital natives in higher education?

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Pages 113-137 | Received 23 Jan 2020, Accepted 02 Sep 2020, Published online: 27 Oct 2020

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Huijuan Zeng & Zheshi Bao. (2023) Understanding continuance intention of social Q&A communities for informal learning among university students. Psychology in the Schools 60:7, pages 2156-2172.
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Tze Wei Liew, Chin Lay Gan, Su-Mae Tan, Yoke Pei Koh & Sook Fem Yeo. (2022) How Social Influence and Hedonic/Utilitarian Outcome Expectations Affect Continuance Intention to Play Online Games. How Social Influence and Hedonic/Utilitarian Outcome Expectations Affect Continuance Intention to Play Online Games.
Xiu Ming Loh, Voon Hsien Lee, Garry Wei-Han Tan, Keng-Boon Ooi & Samuel Fosso Wamba. (2022) Embracing mobile shopping: what matters most in the midst of a pandemic?. Industrial Management & Data Systems 122:7, pages 1645-1664.
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Nadia A. Atshan & Gadaf Rexhepi. 2022. Artificial Neural Networks and Structural Equation Modeling. Artificial Neural Networks and Structural Equation Modeling 23 35 .
Jin Yang, Garry Wei Han Tan, Keng Boon Ooi, Voon Hsien Lee & Xiu Ming Loh. 2022. Proceedings of International Conference on Emerging Technologies and Intelligent Systems. Proceedings of International Conference on Emerging Technologies and Intelligent Systems 621 637 .
Li Qing Chan, Yi Ming Kong, Zhan Ye Ong, Jia Xing Toh, Yang Hui Von, Voon Hsien Lee, Xiu Ming Loh & Garry Wei Han Tan. 2022. Proceedings of International Conference on Emerging Technologies and Intelligent Systems. Proceedings of International Conference on Emerging Technologies and Intelligent Systems 580 591 .
U Hao Lau, Lai Ee Lee, Di Kang Lew, Lian Sien Loo, Sze Xiong Ooi, Voon Hsien Lee, Xiu Ming Loh & Garry Han Wei Tan. 2022. Proceedings of International Conference on Emerging Technologies and Intelligent Systems. Proceedings of International Conference on Emerging Technologies and Intelligent Systems 568 579 .
Shang Chen, Qingfei Min & Xuefei Xu. (2021) Investigating the role of social identification on impulse buying in mobile social commerce: a cross-cultural comparison. Industrial Management & Data Systems 121:12, pages 2571-2594.
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