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Journal of Marketing for Higher Education Volume 33, 2023 - Issue 1
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Marketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy

Young Do Kima Department of Sport Management, Elon University, Elon, NC, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3268-0501
ORCID Icon,
Changhyun Namb Jim Moran College of Entrepreneurship, Florida State University, Tallahassee, FL, USAORCID Iconhttps://orcid.org/0000-0002-9940-187X
ORCID Icon &
Ashley M. LaPlacaa Department of Sport Management, Elon University, Elon, NC, USA
Pages 58-78 | Received 25 Mar 2020, Accepted 08 Jan 2021, Published online: 28 Feb 2021

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Seona Park, Hyun Suk Kim & Sun-Jin Yun. (2022) Predicting PM2.5 reduction behavior among college students: The role of beliefs and descriptive norms. Sustainable Environment 8:1.
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Articles from other publishers (3)

Jihyeong Son, Changhyun Nam & Sonali Diddi. (2022) Emotion or Information: What Makes Consumers Communicate about Sustainable Apparel Products on Social Media?. Sustainability 14:5, pages 2849.
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Gabriel Simiyu, Valentine Kariuki, Mwengei Ombaba & Robert Otuya. (2022) Does Environmental Knowledge Matter? Social Influence and Pro-Environmental Behavior in University Students: An Indirect Effect Model. SEISENSE Journal of Management 5:1, pages 1-16.
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Makbule YILMAZ & F. Müge ARSLAN. (2021) GELECEK KAYGISI VE SÜRDÜRÜLEBİLİR TÜKETİM BİLİNCİNİN MARKA TUTUMU VE SATIN ALMA NİYETİNE ETKİSİ: ARÇELİK ÖRNEĞİTHE EFFECT OF FUTURE ANXIETY AND CONSCIOUSNESS FOR SUSTAINABLE CONSUMPTION ON BRAND ATTITUDE AND PURCHASE INTENTION: ARÇELİK EXAMPLE. Journal of Research in Business 6:2, pages 510-545.
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