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Journal of Marketing for Higher Education Volume 33, 2023 - Issue 1
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Articles

Positioning strategies and rankings in the HE: congruence and contradictions

Önder KethüdaAkçakoca Vocational School, Department of Tourism and Hotel Management, Düzce University, Düzce, TurkeyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7661-2009
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Pages 97-123 | Received 13 Jul 2020, Accepted 08 Jan 2021, Published online: 25 Feb 2021

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Jelle Mampaey & Wim Lambrechts. (2022) Reactive brand management in higher education: the case of a teacher training programme in the Netherlands. Journal of Marketing for Higher Education 0:0, pages 1-15.
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Önder Kethüda. (2022) Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands. Journal of Marketing for Higher Education 0:0, pages 1-18.
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Articles from other publishers (3)

Paulo Fossatti, Charbel Jose Chiappetta Jabbour, Vanessa Ratten, Giancarlo Medeiros Pereira, Miriam Borchardt, Gabriel Sperandio Milan & Luciene Eberle. (2023) What do (should) we know to leverage students' employability and entrepreneurship? A systematic guide to researchers and managers. The International Journal of Management Education 21:2, pages 100788.
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Mehtab Alam & Fu-Ren Lin. (2022) Internalizing Sustainability into Research Practices of Higher Education Institutions: Case of a Research University in Taiwan. Sustainability 14:15, pages 9793.
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Nguyen-Tan Hung & Kuo-Liang Yen. (2022) Towards Sustainable Internationalization of Higher Education: Innovative Marketing Strategies for International Student Recruitment. Sustainability 14:14, pages 8522.
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