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Articles

The good, the bad and the effective: a meta-analytic examination of selling orientation and customer orientation on sales performance

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Pages 285-301 | Received 20 Jun 2013, Accepted 06 Feb 2014, Published online: 26 Mar 2014

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Klaus J. Templer, Jeffrey C. Kennedy & Riyang Phang. (2022) Supervisor support and customer orientation: The importance of learning goal orientation in the hotel industry. Journal of Human Resources in Hospitality & Tourism 21:3, pages 482-500.
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Raj Agnihotri, Colin B. Gabler, Omar S. Itani, Fernando Jaramillo & Michael T. Krush. (2017) Salesperson ambidexterity and customer satisfaction: examining the role of customer demandingness, adaptive selling, and role conflict. Journal of Personal Selling & Sales Management 37:1, pages 27-41.
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Gisela I. Gerlach, Kai Rödiger, Ruth Maria Stock & Nicolas A. Zacharias. (2016) Salespersons’ empathy as a missing link in the customer orientation–loyalty chain: an investigation of drivers and age differences as a contingency. Journal of Personal Selling & Sales Management 36:3, pages 221-239.
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John D. Hansen, Donald J. Lund & Thomas E. DeCarlo. (2016) A process model of buyer responses to salesperson transgressions and recovery efforts: the impact of salesperson orientation. Journal of Personal Selling & Sales Management 36:1, pages 59-73.
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Peter D. Kerr & Javier Marcos-Cuevas. Reclaiming the contingent nature of the determinants of salesperson performance: an extended meta-analysis. Journal of Personal Selling & Sales Management 0:0, pages 1-18.
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