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Articles

Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers

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Pages 144-159 | Received 16 May 2015, Accepted 23 Feb 2016, Published online: 30 Mar 2016

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Brian N. Rutherford, Martha Troncoza, Scott C. Ambrose, Nwamaka Anaza & Ryan Matthews. (2023) One does not fit all: what is in a salesperson sample?. Journal of Personal Selling & Sales Management 43:4, pages 354-367.
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Articles from other publishers (4)

Flavia Braga Chinelato, Cid Gonçalves Filho & Clodoaldo Lopes Nizza Júnior. (2021) Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing. Spanish Journal of Marketing - ESIC 26:1, pages 117-144.
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Tuan Trong Luu. (2021) Activating salesperson resilience during the COVID-19 crisis: The roles of employer event communication and customer demandingness. Industrial Marketing Management 96, pages 18-34.
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Rajesh Nanarpuzha & Ankur Sarin. (2021) A capability pathway to subjective economic well-being: Looking beyond materialism. Journal of Business Research 127, pages 66-76.
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Yi Liu, Ying Huang & Hua Fan. (2018) Influence tactics, relational conditions, and key account managers' performance. Industrial Marketing Management 73, pages 220-231.
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