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Journal of Personal Selling & Sales Management Volume 42, 2022 - Issue 1
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Articles

All that glitters is not sold: selling a luxury brand outside a luxury environment

Moumita Das Gyomlaia College of Business, Ohio University, 1 Ohio University Drive, Athens, Ohio, 45701, USACorrespondence[email protected]
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,
Michael Ahearneb C.T. Bauer College of Business, University of Houston, Melcher Hall 4750, Calhoun Road Houston, Texas, 77204, USAView further author information
,
Dominique Rouzièsc HEC Paris, 1 Avenue de la Libération, Jouy-en-Josas, 78351, FranceView further author information
&
Jean-Noël Kapfererd INSEEC U, 43 Quai de Grenelle, Paris, 75015, FranceView further author information
Pages 26-45 | Received 22 Jun 2020, Accepted 23 Jun 2021, Published online: 22 Jul 2021

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Read on this site (2)

Brian N. Rutherford, Martha Troncoza, Scott C. Ambrose, Nwamaka Anaza & Ryan Matthews. (2023) One does not fit all: what is in a salesperson sample?. Journal of Personal Selling & Sales Management 43:4, pages 354-367.
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Lisa Beeler, Maria Rouziou & Moumita Das Gyomlai. (2023) When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships. Journal of Personal Selling & Sales Management 43:4, pages 270-288.
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Articles from other publishers (1)

Ashish Kalra, Omar S. Itani & Amin Rostami. (2023) Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity. Journal of Business & Industrial Marketing 38:8, pages 1738-1753.
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