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Original Articles

Enhancing Online Performance through Website Content and Personalization

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Pages 3-13 | Received 02 Feb 2011, Accepted 05 May 2011, Published online: 11 Dec 2015

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Dennis Baloglu & Billy Bai. (2023) Developing Relational Bonds with Luxury Hotel Guests through Personalization: A Subgroup Analysis of Generational Cohorts. International Journal of Hospitality & Tourism Administration 24:3, pages 358-386.
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Emerson Wagner Mainardes, Claudio Marcio de Almeida & Marcelo de-Oliveira. (2019) e-Commerce: an analysis of the factors that antecede purchase intentions in an emerging market. Journal of International Consumer Marketing 31:5, pages 447-468.
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Meinald T. Thielsch & Gerrit Hirschfeld. (2019) Facets of Website Content. Human–Computer Interaction 34:4, pages 279-327.
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Leida Chen, Anteneh Ayanso & Kaveepan Lertwachara. (2018) Performance Impacts of Web-Enabled Retail Services: An Empirical Study. Journal of Computer Information Systems 58:4, pages 301-311.
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