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Journal of Computer Information Systems Volume 56, 2016 - Issue 4
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Original Articles

Predicting Drivers of Mobile Entertainment Adoption: A Two-Stage SEM-Artificial-Neural-Network Analysis

Teck-Soon HewUniversity of Malaya, Kuala Lumpur, Malaysia
,
Lai-Ying LeongUniversiti Tunku Abdul Rahman, Perak Darul Ridzuan, Malaysia
,
Keng-Boon OoiLinton University College, Negeri Sembilan, Malaysia
&
Alain Yee-Loong ChongUniversity of Nottingham Ningbo, Ningbo, China
Pages 352-370 | Published online: 13 Jun 2016

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Nadjim Mkedder & Mahmut Bakır. (2023) A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches. Journal of Global Marketing 36:5, pages 372-395.
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Pow-Yee Hoh, Sook-Jian Loo, Garry Wei-Han Tan, Voon-Hsien Lee, Eugene Cheng-Xi Aw, Tat-Huei Cham & Keng-Boon Ooi. (2023) Understanding Valences in Mobile Grocery Shopping: Do Consumers’ Characteristics Matter?. Journal of Computer Information Systems 63:4, pages 767-780.
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Omar Khalid Bhatti, Muhammad Irfan, Ali Osman Öztürk & Raj Maham. (2022) Organizational inclusion through interaction of work meaningfulness and servant leadership: An artificial neural network approach. Cogent Business & Management 9:1.
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Robert Cutshall, Chuleeporn Changchit & Chat Chuchuen. (2022) An Examination of Factors Influencing Social Commerce Adoption. Journal of Computer Information Systems 62:4, pages 822-836.
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Sanem Şehrïbanoğlu, Murat Canayaz & Emine Cïhangiṙ. (2022) Two-stage hybrid sem-neural network approach and Van city residents’ perception of brand. Journal of Statistics and Management Systems 25:3, pages 585-616.
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Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi & Binshan Lin. (2019) Do Electronic Word-of-Mouth and Elaboration Likelihood Model Influence Hotel Booking?. Journal of Computer Information Systems 59:2, pages 146-160.
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Sujeet Kumar Sharma, Avinash Gaur, Venkataramanaiah Saddikuti & Ashish Rastogi. (2017) Structural equation model (SEM)-neural network (NN) model for predicting quality determinants of e-learning management systems. Behaviour & Information Technology 36:10, pages 1053-1066.
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Teck-Soon Hew & Sharifah Latifah Syed A. Kadir. (2017) Applying Channel Expansion and Self-Determination Theory in predicting use behaviour of cloud-based VLE. Behaviour & Information Technology 36:9, pages 875-896.
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Md Abul Kalam Azad. (2016) Predicting mobile banking adoption in Bangladesh: a neural network approach. Transnational Corporations Review 8:3, pages 207-214.
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