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Journal of Computer Information Systems Volume 58, 2018 - Issue 3
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Original Articles

The Effects of Pranks in Social Media on Brands

Małgorzata Karpińska-KrakowiakUniversity of Lodz, Lodz, PolandCorrespondence[email protected]
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Artur ModlińskiUniversity of Lodz, Lodz, PolandView further author information
Pages 282-290 | Published online: 31 Oct 2016

Citations (3)

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Read on this site (2)

Cheuk Hang Au, Kevin K. W. Ho & Kris M. Y. Law. (2021) The bright and dark of consumers’ online brand defending behaviors: exploring their enablers, realization, and impacts. Journal of Organizational Computing and Electronic Commerce 31:3, pages 171-191.
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Chingching Chang. (2021) How morality judgments influence humor perceptions of prankvertising. International Journal of Advertising 40:2, pages 246-271.
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Articles from other publishers (1)

Roddy Cowie. (2023) Computational research and the case for taking humor seriously. HUMOR 36:2, pages 207-223.
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