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Signalling Effects of Vlogger Popularity on Online Consumers

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Made Handijaya Dewantara, Sarah Gardiner & Xin Jin. (2023) Travel vlog ecosystem in tourism digital marketing evolution: a narrative literature review. Current Issues in Tourism 26:19, pages 3125-3139.
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Articles from other publishers (32)

Jiajing Hu, Hua Wang, Liangqiang Li & Ling Guo. (2024) How travel vlog audience members become tourists: Exploring audience involvement and travel intention. Computers in Human Behavior 152, pages 108045.
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Juliette Passebois Ducros, Florence Euzéby & Sarah Machat. (2023) The effects of Instagram disclosure on consumer reactions to sponsored posts: The moderating impact of social media influencers’ perceived popularity. Recherche et Applications en Marketing (English Edition) 38:4, pages 2-34.
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Juliette Passebois Ducros, Florence Euzéby & Sarah Machat. (2023) Effets de la divulgation des partenariats publicitaires sur Instagram sur les réactions des consommateurs : rôle modérateur de la popularité perçue de la source. Recherche et Applications en Marketing (French Edition) 38:4, pages 3-39.
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Eva Andrea Meyer, Philipp Sandner, Bernard Cloutier & Isabell M. Welpe. (2023) High on Bitcoin: Evidence of emotional contagion in the YouTube crypto influencer space. Journal of Business Research 164, pages 113850.
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İbrahim Halil EFENDİOĞLU, Bekir DEĞİRMENCİ & Filiz ÇAYIRAĞASI. (2023) Sosyal Medyadaki Influencerlar İle Takipçileri Arasındaki İlişkinin İncelenmesiExamining the Relationship Between Social Media Influencers and Followers. Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi 20:2, pages 537-553.
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Rebecca Tukachinsky Forster, Megan A. Vendemia, Jessica M. Journeay & Sarah E. Downey. (2023) Mixing Parasocial Friendship With Business. Journal of Media Psychology 35:4, pages 241-252.
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Ida Ayu Santhi Adnyani Dewi, Ning Ayu Ciptadewi, Ridho Bramulya Ikhsan, Kartika Aprilia Benhardy, Lianna Wijaya & Yudhita Valen Prasarry. (2023) It's Important Using Beauty Vloggers on Youtube to Create Brand Preference. It's Important Using Beauty Vloggers on Youtube to Create Brand Preference.
Aditya Nugroho & Wei-Tsong Wang. (2023) Credibility of Youtube product reviews and customers' product return intention: a product fit uncertainty perspective. Information Technology & People.
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Tiantian Yang, Feng Yang & Jinqi Men. (2023) Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective. International Journal of Information Management 68, pages 102589.
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Li Chen, Yajie Yan & Andrew N. Smith. (2022) What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies. Journal of the Academy of Marketing Science 51:1, pages 198-221.
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Zübeyir ÇELİK & Azra BAYRAKTAR. (2022) DO THE OPINIONS OF VLOGGERS AND CELEBRITIES ADD A VALUE ON A BRAND?VLOGGERLARIN VE ÜNLÜLERİN GÖRÜŞLERİ BİR MARKAYA DEĞER KATAR MI?. Journal of Research in Business 7:2, pages 298-315.
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Xiayan Sheng, Zhenhua Zeng, Wen Zhang & Yuanhui Hu. (2022) Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value. Frontiers in Psychology 13.
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Feng Wenting, Xue Shuyun, Yang Ying & Huang Hai. (2022) The influence of androgynous streamers on consumers’ product preferences. Frontiers in Psychology 13.
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Aswathi Kanaveedu & Jacob Joseph Kalapurackal. (2022) Influencer Marketing and Consumer Behaviour: A Systematic Literature Review. Vision: The Journal of Business Perspective, pages 097226292211146.
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Tiantian Yang, Feng Yang & Jinqi Men. (2021) The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersion. Information Technology & People 35:4, pages 1193-1218.
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Zübeyir ÇELİK. (2022) A CONCEPTUAL MODEL PROPOSAL FOR CONSUMERS' FLOW EXPERIENCES IN THE ONLINE INFORMATION SEARCH PROCESSONLİNE BİLGİ ARAMA SÜRECİNDE TÜKETİCİLERİN AKIŞ DENEYİMLERİNE YÖNELİK KAVRAMSAL BİR MODEL ÖNERİSİ. Journal of Academic Perspective on Social Studies:1, pages 66-76.
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Wajeeha Aslam, S.M. KhanImtiaz Arif & Sohaib Uz Zaman. (2021) Vlogger’s Reputation: Connecting Trust and Perceived Usefulness of Vloggers’ Recommendation with Intention to Shop Online. Journal of Creative Communications 17:1, pages 49-66.
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Maria Criselda G. Badilla, Adrian Lawrence Carvajal, Carl Francis Castro & Maria Paz Castro. 2022. Tourism in the Philippines. Tourism in the Philippines 79 92 .
Mandy Pick & Marko Sarstedt. 2022. Commodity Marketing. Commodity Marketing 293 328 .
Mingliang Chen, Zhaohan Xie, Jing Zhang & Yingying Li. (2021) Internet Celebrities’ Impact on Luxury Fashion Impulse Buying. Journal of Theoretical and Applied Electronic Commerce Research 16:6, pages 2470-2489.
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Eugene Cheng-Xi Aw & Stephanie Hui-Wen Chuah. (2021) “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. Journal of Business Research 132, pages 146-157.
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Orhan Can Yılmazdoğan, Rana Şen Doğan & Emre Altıntaş. (2021) The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction. Journal of Vacation Marketing 27:3, pages 299-313.
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Demetris Vrontis, Anna Makrides, Michael Christofi & Alkis Thrassou. (2021) Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies 45:4, pages 617-644.
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Yingying Ma. (2021) To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations. Telematics and Informatics 59, pages 101562.
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Hee-Min Lee, Jee-Won Kang & Young Namkung. (2021) Instagram Users’ Information Acceptance Process for Food-Content. Sustainability 13:5, pages 2638.
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Aslı TOLUNAY & Hüseyin EKİZLER. (2021) Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter. OPUS Uluslararası Toplum Araştırmaları Dergisi.
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Adela Khairunnisa Nugraha & Anna Amalyah Agus. (2020) Analysis of Homophily, Emotional Attachment, and Expertise towards Vloggers’ Popularity and Viewers Purchasing Decisions in Beauty Products Industry. Analysis of Homophily, Emotional Attachment, and Expertise towards Vloggers’ Popularity and Viewers Purchasing Decisions in Beauty Products Industry.
Karen C. Kao, Sally Rao Hill & Indrit Troshani. (2020) Effects of cue congruence and perceived cue authenticity in online group buying. Internet Research 30:3, pages 945-970.
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Crystal R. Smit, Laura Buijs, Thabo J. van Woudenberg, Kirsten E. Bevelander & Moniek Buijzen. (2020) The Impact of Social Media Influencers on Children’s Dietary Behaviors. Frontiers in Psychology 10.
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Frans Folkvord, Kirsten Elizabeth Bevelander, Esther Rozendaal & Roel Hermans. (2019) Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study. Young Consumers 20:2.
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Matthew Tingchi Liu, Yongdan Liu & Lida L. Zhang. (2019) Vlog and brand evaluations: the influence of parasocial interaction. Asia Pacific Journal of Marketing and Logistics 31:2, pages 419-436.
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Weifang Ding, Claudia E. Henninger, Marta Blazquez & Rosy Boardman. 2019. Social Commerce. Social Commerce 235 253 .

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