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Original Articles

Effect of Multi-Channel Integration on Customer Purchase Intention

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Sandip Mukhopadhyay, Sumedha Chauhan & Sita Mishra. (2023) Consumer Patronage in Omnichannel Retailing and the Moderating Impact of Culture: A MetaSEM Review. Journal of Strategic Marketing 0:0, pages 1-17.
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Articles from other publishers (1)

Zyad Alzaydi. (2023) Examining the mediating effect of multi-channel integration quality in the relationship with service quality, customer satisfaction and customer loyalty in the Saudi banking sector. Management & Sustainability: An Arab Review.
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