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Journal of Mass Media Ethics
Exploring Questions of Media Morality
Volume 23, 2008 - Issue 3
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Original Articles

The Model of The Principled Advocate and The Pathological Partisan: A Virtue Ethics Construct of Opposing Archetypes of Public Relations and Advertising Practitioners

Sherry Baker Brigham Young University,
Pages 235-253 | Published online: 05 Aug 2008

Citations (34)

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Read on this site (16)

Patrick Lee Plaisance, Marlene Neill & Jin Chen. (2023) Moral Orientations and Traits of Public Relations Exemplars. Journal of Public Relations Research 0:0, pages 1-16.
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Marlene S. Neill. (2023) The State of Ethics Competencies, Training and Moral Efficacy in Public Relations. Journal of Media Ethics 38:3, pages 162-175.
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Lauren Gurrieri, Linda Tuncay Zayer & Catherine A. Coleman. (2022) Transformative Advertising Research: Reimagining the Future of Advertising. Journal of Advertising 51:5, pages 539-556.
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Marlene S. Neill & Juan Meng. (2022) The Impact of Crucibles in Developing Public Relations’ Character and Competencies as Servant Leaders. Journal of Media Ethics 37:3, pages 208-222.
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Fabrice Desmarais, Kayleigh Boobyer & Toni Bruce. (2021) Lingering effects of sponsor transgression against a national fan base: the importance of respect in relationship management. Sport Management Review 24:4, pages 642-672.
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Marlene S. Neill. (2021) Public Relations Professionals Identify Ethical Issues, Essential Competencies and Deficiencies. Journal of Media Ethics 36:1, pages 51-67.
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Erin Schauster, Marlene S. Neill, Patrick Ferrucci & Edson Tandoc. (2020) Public Relations Primed: An Update on Practitioners’ Moral Reasoning, from Moral Development to Moral Maintenance. Journal of Media Ethics 35:3, pages 164-179.
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Bastiaan Vanacker. (2020) The Situationist Critique of Virtue Ethics and Its Implications for the Media Ethics Classroom. Journal of Media Ethics 35:3, pages 139-151.
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Thomas Hove & Hye-Jin Paek. (2017) The Personal Dimensions of Public Relations Ethical Dilemmas. Journal of Media Ethics 32:2, pages 86-98.
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Erin Schauster & Marlene Neill. (2017) Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies. Journal of Media Ethics 32:1, pages 45-60.
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Kati Förster & Cornelia Brantner. (2016) Masking the Offense? An Ethical View on Humor in Advertising. Journal of Media Ethics 31:3, pages 146-161.
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Johanna Fawkes. (2016) Professional Ethics and the Polis: A Transcendent Function for our Times?. Atlantic Journal of Communication 24:1, pages 40-49.
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Katie R. Place. (2015) More Than Just a Gut Check: Evaluating Ethical Decision Making in Public Relations. Journal of Media Ethics 30:4, pages 252-267.
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Erin Schauster. (2015) The Relationship Between Organizational Leaders and Advertising Ethics: An Organizational Ethnography. Journal of Media Ethics 30:3, pages 150-167.
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Katie R. Place. (2015) Exploring the Role of Ethics in Public Relations Program Evaluation. Journal of Public Relations Research 27:2, pages 118-135.
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KatieR. Place. (2010) A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management. Journal of Mass Media Ethics 25:3, pages 226-245.
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Articles from other publishers (18)

Marlene S Neill & Juan Meng. (2023) Examining the characteristics and virtues associated with servant leadership in public relations. Public Relations Inquiry 12:2, pages 183-209.
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Tom Jacobson & Nicole Lemire Garlic. (2023) Ethics principles for social and behavior change communication. International Communication Gazette, pages 174804852311654.
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Carla Quesada-Pallarès, Aitana González-Ortiz-de-Zárate, Pilar Pineda-Herrero & Eduardo Cascallar. (2022) Intention to Transfer and Transfer Following eLearning in Spain. Vocations and Learning 15:2, pages 359-385.
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Juan Meng & Marlene S. Neill. (2022) The role of ethical leadership in building influence: Perspectives from female public relations professionals. Public Relations Review 48:1, pages 102152.
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Thomas Hove. (2021) Media Ethics, Moral Controversies, and the Sociology of Critique. Communication Theory 31:4, pages 884-904.
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Nicholas Browning, Sung-Un Yang, Young Eun Park, Ejae Lee & Taeyoung Kim. (2019) Do Ethics Matter? Investigating Donor Responses to Primary and Tertiary Ethical Violations. Journalism & Mass Communication Quarterly 96:4, pages 1145-1171.
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Tahani Alsaedi, Angelos Stefanidis, Keith Phalp & Raian Ali. (2019) Social Transparency in Enterprise Information Systems: Peculiarities and Assessment Factors. Social Transparency in Enterprise Information Systems: Peculiarities and Assessment Factors.
Katie R. Place. (2019) Moral dilemmas, trials, and gray areas: Exploring on-the-job moral development of public relations professionals. Public Relations Review 45:1, pages 24-34.
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Cheryl Ann Lambert. (2018) A media framing analysis of a U.S. presidential advisor: Alternative flacks. Public Relations Review 44:5, pages 724-733.
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Hua Jiang & Yi Luo. (2018) Crafting employee trust: from authenticity, transparency to engagement. Journal of Communication Management 22:2, pages 138-160.
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Patrick Lee Plaisance. (2016) Media Ethics Theorizing, Reoriented: A Shift in Focus for Individual-Level Analyses. Journal of Communication 66:3, pages 454-474.
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Denise Linda Parris, Jennifer L. Dapko, Richard Wade Arnold & Danny Arnold. (2016) Exploring transparency: a new framework for responsible business management. Management Decision 54:1, pages 222-247.
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Kimmo Taiminen, Vilma Luoma-aho & Kristiina Tolvanen. (2015) The transparent communicative organization and new hybrid forms of content. Public Relations Review 41:5, pages 734-743.
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Johanna Fawkes. (2015) A Jungian conscience: Self-awareness for public relations practice. Public Relations Review 41:5, pages 726-733.
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Johanna Fawkes. (2015) Performance and Persona: Goffman and Jung's approaches to professional identity applied to public relations. Public Relations Review 41:5, pages 675-680.
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Johanna Fawkes. 2014. Public Relations Ethics and Professionalism. Public Relations Ethics and Professionalism 11 35 .
Johanna Fawkes. 2014. Public Relations Ethics and Professionalism. Public Relations Ethics and Professionalism 217 228 .
. 2013. The Handbook of Comparative Communication Research. The Handbook of Comparative Communication Research 298 310 .

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