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Journal of International Consumer Marketing Volume 28, 2016 - Issue 1
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ARTICLES

Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach

Sidharth MuralidharanTemerlin Advertising Institute, Southern Methodist University, Dallas, Texas, USACorrespondence[email protected]
,
Francisco Rejón-GuardiaDepartment of Economics and Business Administration, University of Granada, Granada, Spain
&
Fei XueSchool of Mass Communication & Journalism, University of Southern Mississippi, Hattiesburg, Mississippi, USA.
Pages 54-72 | Published online: 30 Jul 2015

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Anand Jhawar, Duraipandian Israel & Prashant Kumar. (2023) Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective. Journal of Global Scholars of Marketing Science 33:4, pages 602-625.
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Sidharth Muralidharan, Carrie La Ferle & Osnat Roth-Cohen. (2023) “Mirror, mirror, on the wall. Who is the greenest of them all?” the impact of green advertising cues on generational cohorts. International Journal of Advertising 0:0, pages 1-24.
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Saleem ur Rahman & Harri Luomala. (2021) A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland: Duties or Self-Reliance?. Journal of International Food & Agribusiness Marketing 33:5, pages 459-486.
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Clay M. Craig, Mary E. Brooks & Shannon Bichard. (2021) Prosocial consumer socialization: how socialization agents impact prosocial attitudes and behavior. Atlantic Journal of Communication 29:3, pages 136-150.
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Farah Hasan Sarah, Chai Lee Goi, Fayrere Chieng & Khan Md Raziuddin Taufique. (2021) Examining the Influence of Atmospheric Cues on Online Impulse Buying Behavior across Product Categories: Insights from an Emerging E-Market. Journal of Internet Commerce 20:1, pages 25-45.
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Ah Ram Lee, Linda Hon, Jungyun Won, Leping You, Toluwani Oloke & Sining Kong. (2020) The Role of Psychological Proximity and Social Ties Influence in Promoting a Social Media Recycling Campaign. Environmental Communication 14:4, pages 431-449.
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Julia E. Blose, Rhonda W. Mack, Robert E. Pitts & Henry Y. Xie. (2020) Exploring Young U.S. and Chinese Consumers’ Motivations to Recycle. Journal of International Consumer Marketing 32:1, pages 33-46.
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Nurul Nabilah Huda Mohamad Shukri, Nolila Mohd Nawi, Amin Mahir Abdullah & Norsida Man. (2019) Actual Purchase Behavior of Edible Bird’s Nest Products in Malaysia Using Cluster Analysis. Journal of Food Products Marketing 25:8, pages 849-860.
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Ronald A. Clark, Diana L. Haytko, Charles M. Hermans & Christina S. Simmers. (2019) Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States. Journal of International Consumer Marketing 31:3, pages 177-190.
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Jun Heo & Sidharth Muralidharan. (2019) What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern. Journal of Marketing Communications 25:4, pages 421-437.
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Jennifer Johnson Jorgensen & Young Ha. (2019) The Influence of Electronic Word of Mouth via Social Networking Sites on the Socialization of College-Aged Consumers. Journal of Interactive Advertising 19:1, pages 29-42.
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