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Journal of International Consumer Marketing Volume 28, 2016 - Issue 2
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Original Articles

Applying the Animosity Model in Foreign Product Purchases: Evidence from an Emerging Nation

M. Sadiq SohailDepartment of Management & Marketing, King Fahd University of Petroleum & Minerals, Dhahran, Saudi Arabia
&
Robert A. OpokuDonald School of Business, Red Deer College, Red Deer, Alberta, CanadaCorrespondence[email protected]
Pages 121-134 | Published online: 22 Dec 2015

Citations (8)

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Read on this site (2)

Dursun Yener & Mertcan Taşçıoğlu. (2021) Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?. Journal of International Consumer Marketing 33:4, pages 386-398.
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Prashant Raman & Kumar Aashish. (2021) Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands. Journal of Global Marketing 34:2, pages 90-109.
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Articles from other publishers (6)

Yudha Dwi Nugraha, Rezi Muhamad Taufik Permana, Dedy Ansari Harahap, Mohsin Shaikh & Hofifah Ida Fauziah. (2022) The interaction effect of consumer affinity and patriotism among millennial Muslim women consumers. Journal of Islamic Marketing 14:10, pages 2502-2530.
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Alparslan ÖZMEN & Ayhan ÇAMCI. (2023) Tüketici Düşmanlığı ve Kaynak Ülke Etkisi ile Tüketicilerin Küresel Marka Tercihi Arasındaki İlişkiThe Relevance between Consumer Animosity and Country of Origin Effect with Global Brand Preference of Consumers. Optimum Ekonomi ve Yönetim Bilimleri Dergisi 10:2, pages 330-355.
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Feiteng Long, Zi Ye & Guohua Liu. (2022) Intergroup threat, knowledge of the outgroup, and willingness to purchase ingroup and outgroup products: The mediating role of intergroup emotions. European Journal of Social Psychology 53:2, pages 268-287.
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Pranay Verma. (2021) Animosity leads to boycott and subsequent reluctance to buy: evidence from Sino Indian disputes. Review of International Business and Strategy 32:3, pages 368-386.
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Jeoung Yul Lee, Joong In Kim, Alfredo Jiménez & Alessandro Biraglia. (2020) The role of subnational cultural value on animosity: the China-South Korea THAAD crisis. Cross Cultural & Strategic Management 28:2, pages 452-478.
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Jong-Hyeong Kim. (2018) Animosity and Switching Intention: Moderating Factors in the Decision Making of Chinese Ethnic Diners. Cornell Hospitality Quarterly 60:2, pages 174-188.
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