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Original Articles

Design and a Deep Customer Insight Approach to Innovation

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Bert Smit, Frans Melissen, Xavier Font & Alkmini Gkritzali. (2021) Designing for experiences: a meta-ethnographic synthesis. Current Issues in Tourism 24:21, pages 2971-2989.
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Karla Straker, Genevieve Mosely & Cara Wrigley. (2021) An Approach to Integrating Market Research with Customer Insights through the Development of IoT Products. Journal of International Consumer Marketing 33:3, pages 239-255.
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Scott T. Bryant, Karla Straker & Cara Wrigley. (2020) Business model innovation by design: a review of design’s role in business model innovation. International Journal of Design Creativity and Innovation 8:2, pages 125-140.
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Cara Wrigley. (2017) Principles and practices of a design-led approach to innovation. International Journal of Design Creativity and Innovation 5:3-4, pages 235-255.
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Articles from other publishers (22)

Rebecca Anne Price & Peter Lloyd. 2020. Handbook of Engineering Systems Design. Handbook of Engineering Systems Design 1 16 .
Thien Le, Van-Ho Nguyen & Thanh Ho. (2022) A Model of Discovering Customer Insights in Tourism Sector Approach to Vietnamese Reviews Analytics. A Model of Discovering Customer Insights in Tourism Sector Approach to Vietnamese Reviews Analytics.
Joni Salminen, Mekhail Mustak, Juan Corporan, Soon-gyo Jung & Bernard J. Jansen. (2022) Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning. Journal of Interactive Marketing 57:3, pages 517-539.
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Albérico Travassos Rosário. 2022. Handbook of Research on Digital-Based Assessment and Innovative Practices in Education. Handbook of Research on Digital-Based Assessment and Innovative Practices in Education 131 157 .
Rebecca Anne Price & Peter Lloyd. 2022. Handbook of Engineering Systems Design. Handbook of Engineering Systems Design 789 804 .
Rebecca Anne Price & Peter Lloyd. 2020. Handbook of Engineering Systems Design. Handbook of Engineering Systems Design 1 16 .
Rebecca Anne Price & Peter Lloyd. 2020. Handbook of Engineering Systems Design. Handbook of Engineering Systems Design 1 16 .
Gundars Kokins, Anita Straujuma & Inga Lapiņa. (2021) The Role of Consumer and Customer Journeys in Customer Experience Driven and Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity 7:3, pages 185.
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Bruno Alencar Pereira, Gui Lohmann & Luke Houghton. (2021) Innovation and value creation in the context of aviation: a Systematic Literature Review. Journal of Air Transport Management 94, pages 102076.
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Karla Straker, Sean Peel, Erez Nusem & Cara Wrigley. (2021) Designing a dangerous unicorn: Lessons from the Theranos case. Business Horizons 64:4, pages 525-536.
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Rebecca Price, Cara Wrigley & Judy Matthews. (2018) Action researcher to design innovation catalyst: Building design capability from within. Action Research 19:2, pages 318-337.
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Josué Carlos Montenegro Orozco. (2021) Innovación y Diseño: cómo transformar organizaciones y prosperar en mercados competitivos. Revista Venezolana de Gerencia 26:94, pages 708-724.
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Diogo Ginjo Jantarada & Antonio Grilo. 2021. Concepts, Applications and Emerging Opportunities in Industrial Engineering. Concepts, Applications and Emerging Opportunities in Industrial Engineering.
Dietmar Sternad, Alexander Schwarz-Musch & Melanie KrennDietmar Sternad, Alexander Schwarz-Musch & Melanie Krenn. 2021. Geschäftsmodell-Design für den internationalen Markterfolg. Geschäftsmodell-Design für den internationalen Markterfolg 41 75 .
Rebecca Anne Price & Peter Lloyd. 2020. Handbook of Engineering Systems Design. Handbook of Engineering Systems Design 1 16 .
L.-M. Lüneburg, E. Papp & J. Krzywinski. (2020) THE POTENTIAL OF WEARABLE DEMONSTRATORS INTRODUCING INNOVATIVE TECHNOLOGIES. Proceedings of the Design Society: DESIGN Conference 1, pages 2029-2038.
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Joannes Barend Klitsie, Rebecca Anne Price & Christine Stefanie Heleen De Lille. (2019) Overcoming the Valley of Death: A Design Innovation Perspective. Design Management Journal 14:1, pages 28-41.
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Alexander Garrett & Cara Wrigley. (2019) Navigating market opportunity: traditional market research and deep customer insight methods. Qualitative Market Research: An International Journal 22:3, pages 456-471.
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Nancy J. Hodges & Albert N. Link. (2018) Innovation by design. Small Business Economics 52:2, pages 395-403.
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Kimberly D. Elsbach & Ileana Stigliani. (2018) Design Thinking and Organizational Culture: A Review and Framework for Future Research. Journal of Management 44:6, pages 2274-2306.
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George Peppou, Clementine Thurgood & Sam Bucolo. (2016) Designing Competitive Industry Sectors. Design Management Journal 11:1, pages 3-14.
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Sherese Bishop. (2018) A Practical Guide for Managers in Using the Customer Experience to Assist in Data-Driven Decision Making for Co-Creative Innovations. SSRN Electronic Journal.
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