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Jussara da S. T. Cucato, Flávio S. Bizarrias, Vivian I. Strehlau, Thelma Rocha & Dirceu Silva. (2023) Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands. Journal of International Consumer Marketing 35:3, pages 351-366.
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Muhammad Kashif & Maduka Udunuwara. (2021) Twenty Years of Research in Brand Globalness/Localness: A Systematic Literature Review and Future Research Agenda. Journal of International Consumer Marketing 33:2, pages 178-193.
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Miguel Ángel López-Lomelí, María-del-Carmen Alarcón-del-Amo & Joan Llonch-Andreu. (2019) Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands. Journal of International Consumer Marketing 31:5, pages 395-407.
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Articles from other publishers (12)
Yong Wang, Meijun Meng, Yang Li, Qingjie Zhou, Bofeng Cai, Shuo Chen & Dandan Yang. (2023) How air pollution affects consumers' local brand choices: explanation from attribution and compensation tendency. Asia Pacific Journal of Marketing and Logistics 35:10, pages 2447-2465.
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Asif Ali Safeer & Yewang Zhou. (2023) Role of perceived brand globalness and localness in developing consumer word-of-mouth in the hospitality industry. International Journal of Emerging Markets.
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Shaply Abdul Kareem & Pulidindi Venugopal. (2023) Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity. FIIB Business Review, pages 231971452311622.
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Hilal ÖZTAY & Fuat EROL. (2023) Uluslararası Marka İttifakı Ürünü Satın Alma Olasılığının Algılanan Marka Yabancılığı Bağlamında DeğerlendirilmesiAssessing the Probability of Purchasing an International Brand Alliance Product in the Context of Perceived Brand Foreignness. Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi 18:1, pages 18-43.
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Jean Boisvert & Nicholas J. Ashill. (2022) The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study. International Marketing Review 39:2, pages 395-422.
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Luis J. Camacho, Patricio Ramírez-Correa & Cristian Salazar-Concha. (2022) Xenocentrism and Formal Education: Evaluating Its Impact on the Behavior of Chilean Consumers. Journal of Risk and Financial Management 15:4, pages 166.
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Xun Zhang, Biao Xu & Jun Wu. (2021) How does renqing influence purchase intentions in the Chinese business-to-business context?. Journal of Business & Industrial Marketing 37:1, pages 78-90.
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Zhaoguang Xu, Yanzhong Dang & Qianwen Wang. (2022) Potential buyer identification and purchase likelihood quantification by mining user-generated content on social media. Expert Systems with Applications 187, pages 115899.
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Hao Liu, Klaus Schoefer, Fernando Fastoso & Efstathia Tzemou. (2021) Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research. Journal of International Marketing 29:1, pages 77-94.
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Bernhard Swoboda & Carolina Sinning. (2020) How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations. Journal of Business Research 118, pages 58-73.
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Elaine Xu & Terence Lee. (2019) Communicative and globalizing impacts of food labels: an Australian study. Media International Australia 175:1, pages 93-108.
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Xiaofeng Su, Wenhe Lin, Anxin Xu, Lingyun Huang, Jingjing Wu, Shanmei Cai, Lili Sun & Wenxing Xu. (2019) Customer Experience and Continual Usage Willingness of Fresh Products APPs: Based on the Framework of the Cue Utilization Theory. Customer Experience and Continual Usage Willingness of Fresh Products APPs: Based on the Framework of the Cue Utilization Theory.