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Journal of International Consumer Marketing Volume 32, 2020 - Issue 3
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Article

The Effect of Culture on the Perception of Product Packaging: A Multimethod Cross-Cultural Study

Kerli PloomSchool of Economics and Business Administration, University of Tartu, Tartu, EstoniaCorrespondence[email protected]
,
Kristian PentusSchool of Economics and Business Administration, University of Tartu, Tartu, Estonia
,
Andres KuusikSchool of Economics and Business Administration, University of Tartu, Tartu, Estonia
&
Urmas VarblaneSchool of Economics and Business Administration, University of Tartu, Tartu, Estonia
Pages 163-177 | Published online: 13 Sep 2019

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Ulrich von Hecker, Zahra Arjmandi Lari, Masoud Fazilat-Pour & Lea Krumpholtz. (2022) Attribution of feature magnitudes is influenced by trained reading-writing direction. Journal of Cognitive Psychology 34:2, pages 194-207.
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Elisa Landmann. (2023) I can see how you feel—Methodological considerations and handling of Noldus's FaceReader software for emotion measurement. Technological Forecasting and Social Change 197, pages 122889.
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Lei Cong, Siqiao Luan, Erin Young, Miranda Mirosa, Phil Bremer & Damir D. Torrico. (2023) The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review. Foods 12:16, pages 2982.
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Ahmed H. Alsharif, Nor Zafir Md Salleh, Mazilah Abdullah, Ahmad Khraiwish & Azmirul Ashaari. (2023) Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda. SAGE Open 13:1, pages 215824402311565.
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Li Liu & Ulrich Orth. (2021) Cultural Differences in Design-Based Product Evaluation: The Role of Holistic and Analytic Thinking. Sustainability 13:5, pages 2775.
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Letizia Alvino, Luigi Pavone, Abhishta Abhishta & Henry Robben. (2020) Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Frontiers in Neuroscience 14.
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Samuel J. Kessler, Funan Jiang & R. Andrew Hurley. (2020) The State of Automated Facial Expression Analysis (AFEA) in Evaluating Consumer Packaged Beverages. Beverages 6:2, pages 27.
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