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Journal of International Consumer Marketing Volume 32, 2020 - Issue 5
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Original Articles

The Effects of Destination Brand Personality on Chinese tourists' Revisit Intention to Glasgow: An Examination across Gender

Shaohua Yanga Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia;b Adam Smith Business School, University of Glasgow, United KingdomCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5339-466XView further author information
ORCID Icon,
Salmi Mohd Isaa Graduate School of Business, Universiti Sains Malaysia, Penang, MalaysiaORCID Iconhttps://orcid.org/0000-0002-8793-7626View further author information
ORCID Icon,
T. Ramayahc School of Management, Universiti Sains Malaysia, Penang, MalaysiaORCID Iconhttps://orcid.org/0000-0002-7580-7058View further author information
ORCID Icon,
Ramona Blanesb Adam Smith Business School, University of Glasgow, United KingdomORCID Iconhttps://orcid.org/0000-0002-9883-5131View further author information
ORCID Icon &
Shaian Kiumarsia Graduate School of Business, Universiti Sains Malaysia, Penang, MalaysiaView further author information
Pages 435-452 | Published online: 05 Feb 2020

Citations (17)

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Ibrahim Cifci, Raouf Ahmad Rather, Oguz Taspinar & Gizem Kandemir Altunel. (2023) Demystifying destination attachment, self-congruity and revisiting intention in dark tourism destinations through the gender-based lens. Tourism Recreation Research 0:0, pages 1-17.
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Maria Javed, Faisal Azeem Malik, Tahir Mumtaz Awan & Ruqia Khan. (2021) Food Photo Posting on Social Media while Dining: An evidence using Embedded Correlational Mixed Methods Approach. Journal of Food Products Marketing 27:1, pages 10-26.
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Articles from other publishers (15)

Sujira Vuthisopon, Fernando Sampaio & Chutimant Boonnual. (2023) Factors Affecting Behavioral Intention of Tourists to Travel into Local Destinations in Rayong Province, Thailand. Revista de Gestão Social e Ambiental 17:10, pages e04023.
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Wenting Feng, Yuanping Xu & Lijia Wang. (2023) Innocence versus Coolness: the influence of brand personality on consumers’ preferences. Journal of Product & Brand Management.
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Athina Nella. 2023. Global Developments in Nation Branding and Promotion. Global Developments in Nation Branding and Promotion 46 76 .
Ana Filipa Martins, Daniela Penela & Margarida G.M.S. Cardoso. (2023) Understanding the personality of Europe’s only world surfing reserve. Consumer Behavior in Tourism and Hospitality 18:2, pages 215-227.
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Xiaoyuan Wu, Shiva Hashemi, Yiyue Yao, Shaian Kiumarsi, Danping Liu & Jinquan Tang. (2023) How Do Tourism Stakeholders Support Sustainable Tourism Development: The Case of Iran. Sustainability 15:9, pages 7661.
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Sheng-Hshiung Tsaur, Fu-Sung Hsu & Hsiao-Wei Ching. (2021) The impacts of brand personality and self-congruity on consumers' intention to stay in a hotel: does consumer affinity matter?. Journal of Hospitality and Tourism Insights 6:1, pages 246-262.
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Ligang Liu, Yang Zhou & Xiao Sun. (2023) The Impact of the Wellness Tourism Experience on Tourist Well-Being: The Mediating Role of Tourist Satisfaction. Sustainability 15:3, pages 1872.
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Athina Nella. 2023. Tourism, Travel, and Hospitality in a Smart and Sustainable World. Tourism, Travel, and Hospitality in a Smart and Sustainable World 455 468 .
Yang Zhou, Ligang Liu & Xiao Sun. (2022) The effects of perception of video image and online word of mouth on tourists’ travel intentions: Based on the behaviors of short video platform users. Frontiers in Psychology 13.
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Shaohua Yang, Salmi Mohd Isa, T. Ramayah, Jun Wen & Edmund Goh. (2021) Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender. Asia Pacific Journal of Marketing and Logistics 34:7, pages 1459-1481.
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Shaohua Yang, Salmi Mohd Isa & T. Ramayah. (2022) Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation. Journal of Destination Marketing & Management 24, pages 100703.
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Shuai Zhang, Kyungsik Kim, Brain H. Yim, Boram Hyun & Weiqi Chai. (2022) Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity. Sustainability 14:11, pages 6528.
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Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui & Josue Turpo-Chaparro. (2022) Design and validation of the Brand Personality Scale in Tourist Destinations. Innovative Marketing 18:2, pages 1-12.
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Shaohua Yang, Salmi Mohd Isa & T. Ramayah. (2021) Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept: The Development of a Conceptual Framework. SAGE Open 11:1, pages 215824402110018.
Crossref
Shaohua Yang, Salmi Mohd Isa & T. Ramayah. (2020) A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention. SAGE Open 10:4, pages 215824402098331.
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