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Articles

Influence of Consumer Affinity toward Foreign Countries on Consumers’ Regulatory Focuses

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Shinichiro Terasaki, Tadayuki Hara & Jusuke Ikegami. (2023) Mediating role of the country image in enhancing memorable experiences and revisits: an Analysis of U.S. tourists in Japan. Tourism Recreation Research 0:0, pages 1-13.
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Articles from other publishers (2)

M. Mar Serrano‐Arcos, Raquel Sánchez‐Fernández, Juan Carlos Pérez‐Mesa & Petra Riefler. (2022) Understanding the origin and evolution of affinity as a multidisciplinary concept: A conceptual approach to consumer affinity. Psychology & Marketing 39:11, pages 2130-2152.
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Keigo Taketani & Shinichiro Terasaki. (2022) When and why does good service recovery improve consumer affinity?: An empirical study on intercultural service encounters. International Journal of Marketing & Distribution 5:2, pages 37-55.
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