Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation

Clare D’Souzaa La Trobe University, Melbourne, AustraliaCorrespondence[email protected]

Mehdi Taghianb Deakin University, Burwood, Australia

Vanessa Apaolazac University of the Basque Country UPV/EHU, Bilbao, Spain

Patrick Hartmannc University of the Basque Country UPV/EHU, Bilbao, Spain

Anne Brouwera La Trobe University, Melbourne, Australia

Belal Chowdhuryd Federation University Australia, Ballarat, Australia

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Ronan de Kervenoael, Alexandre Schwob, Rajibul Hasan & Sara Kemari. (2023) Food choice and the epistemic value of the consumption of recommender systems: the case of Yuka’s perceived value in France. Behaviour & Information Technology 0:0, pages 1-20.
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Naman Sreen, Swetarupa Chatterjee, Seema Bhardwaj & Asmita Chitnis. (2022) Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior. International Review on Public and Nonprofit Marketing 20:2, pages 447-475.
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Dominika Jakubowska & Tomáš Sadílek. (2023) Sustainably produced butter: The effect of product knowledge, interest in sustainability, and consumer characteristics on purchase frequency. Agricultural Economics (Zemědělská ekonomika) 69:1, pages 25-34.
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Shengyu Gu. (2022) The effects of subjective knowledge, altruistic value and consumer self-confidence on the green purchase attitudes and green purchase behaviour of Chinese customers. Turyzm/Tourism 32:2, pages 7-27.
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Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation

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Consumer Self-Confidence in Green Foods: An Investigation of the Role of Ecolabels Using the Theory of Planned Behavior and Market Segmentation

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