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Quality Engineering Volume 18, 2006 - Issue 4
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Original Articles

Using a Fractional Factorial Design to Increase Direct Mail Response at Mother Jones Magazine

Johannes Ledolter University of Iowa, Iowa City, Iowa, USACorrespondence[email protected]
&
Arthur J. Swersey Yale School of Management, New Haven, Connecticut, USA
Pages 469-475 | Published online: 15 Feb 2007

Citations (11)

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MarkE. Johnson & Michèle Boulanger. (2012) Statistical Standards and ISO, Part 4—Applications Related to the Implementation of Six Sigma. Quality Engineering 24:4, pages 552-557.
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Articles from other publishers (10)

Jiju Antony. 2023. Design of Experiments for Engineers and Scientists. Design of Experiments for Engineers and Scientists 211 221 .
Jiju Antony. 2023. Design of Experiments for Engineers and Scientists. Design of Experiments for Engineers and Scientists 233 248 .
Jiju Antony, Elisabeth Viles, Alexandre Fonseca Torres, Taynara Incerti de Paula, Marcelo Machado Fernandes & Elizabeth A. Cudney. (2020) Design of experiments in the service industry: a critical literature review and future research directions. The TQM Journal 32:6, pages 1159-1175.
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Anas Al-Dawalibi, Ibrahim H. Al-Dali & Bandar A. Alkhayyal. (2020) Best marketing strategy selection using fractional factorial design with analytic hierarchy process. MethodsX 7, pages 100927.
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Kari C. Kugler, John J. Dziak & Jessica Trail. 2018. Optimization of Behavioral, Biobehavioral, and Biomedical Interventions. Optimization of Behavioral, Biobehavioral, and Biomedical Interventions 175 205 .
Linda M. Collins, John J. Dziak, Kari C. Kugler & Jessica B. Trail. (2014) Factorial Experiments. American Journal of Preventive Medicine 47:4, pages 498-504.
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Jiju Antony, Laxman Sivanathan & E.V. Gijo. (2014) Design of Experiments in a higher education setting. International Journal of Productivity and Performance Management 63:4, pages 513-521.
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Jiju Antony. 2014. Design of Experiments for Engineers and Scientists. Design of Experiments for Engineers and Scientists 189 199 .
Sebastian Feld, Heiko Frenzen, Manfred Krafft, Kay Peters & Peter C. Verhoef. (2013) The effects of mailing design characteristics on direct mail campaign performance. International Journal of Research in Marketing 30:2, pages 143-159.
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Gordon H. Bell, Johannes Ledolter & Arthur J. Swersey. (2009) A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine. Interfaces 39:2, pages 145-158.
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