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Original Articles

Marketing practices in the Spanish rural tourism sector and their contribution to business outcomes

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Pages 503-521 | Published online: 28 Sep 2011

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Read on this site (7)

Millo Yaja & Anuj Kumar. (2021) An empirical study of marketing of SMEs in the tourism sector. Small Enterprise Research 28:3, pages 314-328.
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Juan Piñeiro-Chousa, M.Á. López-Cabarcos, N. Romero-Castro & P. Vázquez-Rodríguez. (2021) Sustainable tourism entrepreneurship in protected areas. A real options assessment of alternative management options. Entrepreneurship & Regional Development 33:3-4, pages 249-272.
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Mike Peters & Andreas Kallmuenzer. (2018) Entrepreneurial orientation in family firms: the case of the hospitality industry. Current Issues in Tourism 21:1, pages 21-40.
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Ana Isabel Polo Peña, Dolores María Frías Jamilena & Miguel Ángel Rodríguez Molina. (2016) The Effect of Customer Orientation on Smaller Sized Service Firms and on the Market: A Multilevel Application Embracing Firms and Customers. Journal of Small Business Management 54:2, pages 566-581.
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Albena Pergelova & Fernando Angulo-Ruiz. (2014) The impact of government financial support on the performance of new firms: the role of competitive advantage as an intermediate outcome. Entrepreneurship & Regional Development 26:9-10, pages 663-705.
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Leo-Paul Dana, Calin Gurau & Frank Lasch. (2014) Entrepreneurship, tourism and regional development: a tale of two villages. Entrepreneurship & Regional Development 26:3-4, pages 357-374.
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Ana Isabel Polo Peña, Dolores María Frías Jamilena & Miguel Ángel Rodríguez Molina. (2013) Impact of Customer Orientation and ICT Use on the Perceived Performance of Rural Tourism Enterprises. Journal of Travel & Tourism Marketing 30:3, pages 272-289.
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Articles from other publishers (10)

Sri Krishna Sudheer Patoju & Sasmita Swain. (2023) Entrepreneurial Value Creation by Rural Enterprises: A Process Model. The Journal of Entrepreneurship.
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Silvana B Balconi, Luis F Dias Lopes, Claudimar P da Veiga & Wesley V da Silva. (2023) Relationship between the family farmers’ entrepreneurial spirit and innovation. The International Journal of Entrepreneurship and Innovation, pages 146575032311568.
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Shqipe Gashi Nulleshi & Malin Tillmar. (2022) Rural proofing entrepreneurship in two fields of research. International Journal of Entrepreneurial Behavior & Research 28:9, pages 332-356.
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Andreas Kallmuenzer & Mike Peters. (2018) Innovativeness and control mechanisms in tourism and hospitality family firms: A comparative study. International Journal of Hospitality Management 70, pages 66-74.
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Erick Eschker, Gregg Gold & Michelle D. Lane. (2017) Rural entrepreneurs: what are the best indicators of their success?. Journal of Small Business and Enterprise Development 24:2, pages 278-296.
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Maria Lúcia Pato & Aurora A.C. Teixeira. (2016) Twenty Years of Rural Entrepreneurship: A Bibliometric Survey. Sociologia Ruralis 56:1, pages 3-28.
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Martine Hlady Rispal & Estèle Jouison-Laffitte. (2015) La contribution des méthodes qualitatives au développement du champ de l’entrepreneuriat. Revue de l’Entrepreneuriat Vol. 14:1, pages 15-40.
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Ana Isabel Polo Peña, Jorge Chica Olmo, Dolores María Frías Jamilena & Miguel Ángel Rodríguez Molina. (2015) Market Orientation Adoption among Rural Tourism Enterprises: The Effect of the Location and Characteristics of the Firm. International Journal of Tourism Research 17:1, pages 54-65.
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Maria Tunberg. (2014) Approaching rural firm growth: a literature review. Journal of Enterprising Communities: People and Places in the Global Economy 8:4, pages 261-286.
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Raija Komppula. (2014) The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study. Tourism Management 40, pages 361-371.
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