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Original Articles

Competition for Viewers and Advertisers in a TV Oligopoly

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Pages 211-233 | Published online: 05 Dec 2007

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Yingxue Zhao, Jiajia Nie & Jing Shao. (2017) Business strategy analysis for an advertising service supply chain: a study with the publication industry. Journal of the Operational Research Society 68:12, pages 1512-1520.
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Akio Torii. (2017) Effects of public broadcasting on the competition among private broadcasters and the total surplus. Journal of Media Business Studies 14:2, pages 116-145.
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Bodil O. Hansen & Hans Keiding. (2014) Equilibria in a Random Viewer Model of Television Broadcasting. Journal of Media Economics 27:1, pages 3-19.
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Julia Rothbauer & Gernot Sieg. (2013) Public Service Broadcasting of Sport, Shows, and News to Mitigate Rational Ignorance. Journal of Media Economics 26:1, pages 21-40.
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ArmandoJ. Garcia Pires. (2013) Media Plurality and the Intensity of Readers' Political Preferences. Journal of Media Economics 26:1, pages 41-55.
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Øystein Foros, Hans Jarle Kind & Guttorm Schjelderup. (2012) Ad Pricing by Multi-Channel Platforms: How to Make Viewers and Advertisers Prefer the Same Channel?. Journal of Media Economics 25:3, pages 133-146.
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Germà Bel & Laia Domènech. (2009) What Influences Advertising Price in Television Channels?: An Empirical Analysis on the Spanish Market. Journal of Media Economics 22:3, pages 164-183.
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Articles from other publishers (38)

Yannian Wu, Brian H. Yim, Chaoyun Lu, Luke Mao & James J. Zhang. (2023) Can signal delay and advertising lead to profit? A study on sporting. Frontiers in Psychology 13.
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Beibei Li & Huayi Li. (2022) Research on the Revenue Management of Network Video Platform Based on Game Theory. Mathematical Problems in Engineering 2022, pages 1-16.
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Levi DeValve & Saša Pekeč. (2022) Optimal Price/Advertising Menus for Two-Sided Media Platforms. Operations Research 70:3, pages 1629-1645.
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Qihong Liu, Daniel Nedelescu & Ji Gu. (2021) The impact of strategic agents in two-sided markets. Journal of Economics 134:3, pages 195-218.
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Bruno Jullien, Alessandro Pavan & Marc Rysman. 2021. Handbook of Industrial Organization, Volume 4. Handbook of Industrial Organization, Volume 4 485 592 .
Armando J. Garcia Pires. (2020) Content Provision in the Media Market with Single-Homing and Multi-Homing Consumers. Review of Network Economics 19:1, pages 43-83.
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Joao Correia-da-Silva, Bruno Jullien, Yassine Lefouili & Joana Pinho. (2019) Horizontal mergers between multisided platforms: Insights from Cournot competition. Journal of Economics & Management Strategy 28:1, pages 109-124.
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Hans Jarle Kind & Marko Koethenbuerger. (2018) Taxation in digital media markets. Journal of Public Economic Theory 20:1, pages 22-39.
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Qian Zhang, Chao Wu, Han Qiao & Shouyang Wang. (2017) No advertising, but more sponsorship?. Chinese Management Studies 11:1, pages 90-106.
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Subhasish M. Chowdhury & Stephen Martin. (2016) Exclusivity and exclusion on platform Markets. Journal of Economics 120:2, pages 95-118.
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Attila AmbrusEmilio CalvanoMarkus Reisinger. (2016) Either or Both Competition: A “Two-Sided” Theory of Advertising with Overlapping Viewerships. American Economic Journal: Microeconomics 8:3, pages 189-222.
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Hans Jarle Kind, Tore Nilssen & Lars Sørgard. (2016) Inter-firm price coordination in a two-sided market. International Journal of Industrial Organization 44, pages 101-112.
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Kjell Arne Brekke & Tore Nilssen. (2015) Media competition enhances new-product entry: On the market for fake observations. Information Economics and Policy 31, pages 59-66.
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Miguel González-Maestre & Francisco Martínez-Sánchez. (2013) Quality choice and advertising regulation in broadcasting markets. Journal of Economics 114:2, pages 107-126.
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Ambarish Chandra & Ulrich Kaiser. 2015. 397 444 .
Øystein Foros, Hans Jarle Kind & Lars Sørgard. 2015. 225 264 .
Simon P. Anderson & Bruno Jullien. 2015. 41 90 .
Ralf Dewenter & Jürgen RöschRalf Dewenter & Jürgen Rösch. 2015. Einführung in die neue Ökonomie der Medienmärkte. Einführung in die neue Ökonomie der Medienmärkte 197 223 .
Ralf Dewenter & Jürgen RöschRalf Dewenter & Jürgen Rösch. 2015. Einführung in die neue Ökonomie der Medienmärkte. Einführung in die neue Ökonomie der Medienmärkte 197 223 .
Miguel González-Maestre & Francisco Martínez-Sánchez. (2013) The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry. SERIEs 5:1, pages 105-124.
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Helmut Dietl, Markus Lang & Panlang Lin. (2013) Advertising pricing models in media markets: Lump-sum versus per-consumer charges. Information Economics and Policy 25:4, pages 257-271.
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Christoph Fritsch. 2013. Handbook of Social Media Management. Handbook of Social Media Management 493 511 .
Markus Reisinger. (2012) Platform competition for advertisers and users in media markets. International Journal of Industrial Organization 30:2, pages 243-252.
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Torben Stühmeier & Tobias Wenzel. (2012) Regulating Advertising in the Presence of Public Service Broadcasting. Review of Network Economics 11:2.
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Marc Bourreau & Christian Grece. (2011) L'impact de la suppression de la publicité sur les chaînes de télévision publiques. Revue économique Vol. 62:5, pages 781-811.
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Tore Nilssen. (2010) The Television Industry as a Market of Attention. Nordicom Review 31:1, pages 115-123.
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Hans Jarle Kind, Tore Nilssen & Lars Sørgard. (2009) Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?. Marketing Science 28:6, pages 1112-1128.
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MARKUS REISINGER, LUDWIG RESSNER & RICHARD SCHMIDTKE. (2009) TWO-SIDED MARKETS WITH PECUNIARY AND PARTICIPATION EXTERNALITIES*. The Journal of Industrial Economics 57:1, pages 32-57.
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K.V.A.H.P Wijenayake & G.R.S.R.C Samaraweera. (2016) Determinants of Programme Preferences and Watching Hours of Television: With Special Reference to Gampaha District. SSRN Electronic Journal.
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Ji Gu & Qihong Liu. (2016) Strategic Agents and Vertical Relationship in Two-Sided Markets. SSRN Electronic Journal.
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Marc Bourreau & Christian Grèce. (2012) The Impact of an Advertising Quota on Public Television. SSRN Electronic Journal.
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Helmut M. Dietl, Markus Lang & Panlang Lin. (2012) Advertising Pricing Models in Media Markets: Lump-Sum versus Per-Consumer Charges. SSRN Electronic Journal.
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Lapo Filistrucchi & Marco Antonielli. (2012) Collusion and the Political Differentiation of Newspapers. SSRN Electronic Journal.
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Julia Rothbauer & Gernot Sieg. (2011) Welfare Effects of Public Service Broadcasting in a Free-to-Air TV Market. SSRN Electronic Journal.
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Markus Reisinger. (2011) Platform Competition for Advertisers and Users in Media Markets. SSRN Electronic Journal.
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Laia Domenech. (2009) Competition between TV Platforms. SSRN Electronic Journal.
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Hans Jarle Kind, Marko Koethenbuerger & Guttorm Schjelderup. (2011) Media Firm Strategy and Advertising Taxes. SSRN Electronic Journal.
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Oliver Budzinski & Janina Satzer. (2011) Sports Business and Multisided Markets: Towards a New Analytical Framework?. SSRN Electronic Journal.
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