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Journal of Media Economics Volume 22, 2009 - Issue 3
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Original Articles

What Influences Advertising Price in Television Channels?: An Empirical Analysis on the Spanish Market

Germà Bel Department of Economic Policy, University of Barcelona, Spain
&
Laia Domènech Department of Economic Policy, University of Barcelona, Spain
Pages 164-183 | Published online: 17 Sep 2009

Citations (15)

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Read on this site (3)

María Arrazola, José de Hevia & Pedro Reinares. (2016) Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis. Journal of Media Economics 29:4, pages 153-166.
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Pedro Reinares & Ricardo Reinares. (2013) Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study. International Journal on Media Management 15:3, pages 161-175.
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Benjamin Compaine & Brendan Cunningham. (2009) Nonprofit Models, Media Ownership and Diversity, and Advertising Prices. Journal of Media Economics 22:3, pages 115-118.
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Articles from other publishers (12)

Francisco Martínez-Sánchez. (2021) Privatization Policies by National and Regional Governments. International Game Theory Review 24:02.
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Matthew Gentzkow, Jesse Shapiro, Frank Yang & Ali Yurukoglu. (2022) Pricing Power in Advertising Markets: Theory and Evidence. SSRN Electronic Journal.
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Priyanka Sharma & Liad Wagman. (2020) Advertising and Voter Data in Asymmetric Political Contests. Information Economics and Policy 52, pages 100864.
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Tanja Greiner & Marco Sahm. (2018) How effective are advertising bans? On the demand for quality in two-sided media markets. Information Economics and Policy 43, pages 48-60.
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Woohyung Lee & Ki-Dong Lee. (2018) Strategic behaviors on privatization between regions. Asia-Pacific Journal of Regional Science 2:1, pages 227-242.
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Andreas Will & Britta Gossel. 2017. Value-Oriented Media Management. Value-Oriented Media Management 65 79 .
Miguel González-Maestre & Francisco Martínez-Sánchez. (2013) Quality choice and advertising regulation in broadcasting markets. Journal of Economics 114:2, pages 107-126.
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Miguel González-Maestre & Francisco Martínez-Sánchez. (2013) The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry. SERIEs 5:1, pages 105-124.
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José I. Castillo-Manzano, Mercedes Castro-Nuño & Diego J. Pedregal. (2012) How many lives can bloody and shocking road safety advertising save? The case of Spain. Transportation Research Part F: Traffic Psychology and Behaviour 15:2, pages 174-187.
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Matthew Gentzkow, Jesse M. Shapiro, Frank Yang & Ali Yurukoglu. (2021) Advertising Prices in Equilibrium: Theory and Evidence. SSRN Electronic Journal.
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Priyanka Sharma & Liad Wagman. (2018) Advertising and Voter Data in Biased Political Contests. SSRN Electronic Journal.
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Gregory S. Crawford, Lachlan Deer, Jeremy Smith & Paul R Sturgeon. (2017) The Regulation of Public Service Broadcasters: Should There Be More Advertising on Television?. SSRN Electronic Journal.
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