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Journal of Media Economics Volume 29, 2016 - Issue 3
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Articles

Boost Movie Ticket Sales by Location-Based Advertising: A Bayesian VAR Approach

Zheng FangDepartment of Marketing, Business School, Sichuan University, Chengdu, ChinaView further author information
,
Yang YangDepartment of Marketing, Business School, Chengdu University of Technology, Chengdu, ChinaCorrespondence[email protected]
View further author information
,
Yanyan XuDepartment of Marketing, Business School, Sichuan University, Chengdu, ChinaView further author information
&
Wei LiDepartment of Marketing, Business School, Sichuan University, Chengdu, ChinaView further author information
Pages 125-138 | Published online: 25 Aug 2016

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Read on this site (2)

Radhika Aggarwal, Sanjay Dhingra & Sanjiv Mittal. (2023) What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation. Journal of Location Based Services 0:0, pages 1-23.
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Hugh J. Martin & Adam D. Rennhoff. (2016) Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales. Journal of Media Economics 29:3, pages 108-110.
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Articles from other publishers (2)

Vijaya Patil, Weng Marc Lim, Hema Date, Naveen Donthu & Satish Kumar. (2023) The blockbuster blueprint: towards a stakeholder theory-based marketing framework. Marketing Intelligence & Planning.
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Shiqi Liu, Maohai Huang & Yushui LI. (2022) Chinese Agricultural Insurance Development in a VAR Model. Procedia Computer Science 202, pages 399-407.
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