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Public Money & Management Volume 11, 1991 - Issue 2
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Editorial: Marketing

Pages 5-6 | Published online: 07 Jan 2009

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Read on this site (1)

Sue Peattie, Ken Peattie & Robyn Thomas. (2012) Social Marketing as Transformational Marketing in Public Services. Public Management Review 14:7, pages 987-1010.
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Articles from other publishers (1)

Andreas M. Kaplan & Michael Haenlein. (2009) The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration. European Management Journal 27:3, pages 197-212.
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