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Original Articles

Assessing the quality of service provided by market research agencies

Pages 490-500 | Published online: 25 Aug 2010

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Spiros Gounaris. (2005) An alternative measure for assessing perceived quality of software house services. The Service Industries Journal 25:6, pages 803-823.
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Marcel Van Birgelen, Ko De Ruyter & Martin Wetzels. (2001) What factors determine use of quality-related marketing research information? An empirical investigation. Total Quality Management 12:4, pages 521-534.
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Articles from other publishers (15)

Piotr Tarka & Elżbieta Jędrych. (2022) Toward an exploratory framework of determinants of marketing research effectiveness in business organizations. Journal of Marketing Analytics.
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Christian Bode & Ingmar Geiger. (2020) Not just another internal service provider: how a firm’s marketing research function influences uses of market research information. European Journal of Marketing 55:2, pages 385-419.
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Pedro Coelho, Albertina Paula Monteiro & Cláudia Pereira. 2021. Advances in Tourism, Technology and Systems. Advances in Tourism, Technology and Systems 186 201 .
Piotr Tarka. (2019) A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach. Journal of Marketing Analytics 7:2, pages 94-121.
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Mohammed Abdur Razzaque. 2015. Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference 234 239 .
Kuo-Ching Wang, Ai-Ping Ma, Mei-Ting Hsu, Po-Chen Jao & Ching-Wen Lin. (2013) Seniors' perceptions of service features on outbound group package tours. Journal of Business Research 66:8, pages 1021-1027.
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Narasimhaiah Gorla. (2011) An assessment of information systems service quality using SERVQUAL+. ACM SIGMIS Database: the DATABASE for Advances in Information Systems 42:3, pages 46-70.
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Dong-Il Kim & Hee-Sam Kang. (2008) An Empirical Study on Service Quality and User Satisfaction of Business Consulting. Journal of the Korea Academia-Industrial cooperation Society 9:3, pages 840-845.
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Naresh K. Malhotra, Mark Peterson & Can Uslay. (2006) Helping marketing research earn a seat at the table for decision‐making. European Business Review 18:4, pages 294-306.
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J. MARK MUNOZ, PETER RAVEN & DIANNE H. B. WELSH. (2011) RETAIL SERVICE QUALITY EXPECTATIONS AND PERCEPTIONS AMONG PHILIPPINE SMALL/MEDIUM ENTERPRISES. Journal of Developmental Entrepreneurship 11:02, pages 145-156.
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Dianne H. B. WelshPeter Raven. (2016) Family Business in the Middle East: An Eexploratory Study of Retail Management in Kuwait and Lebanon. Family Business Review 19:1, pages 29-48.
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Thomas Tellefsen & Gloria Penn Thomas. (2005) The antecedents and consequences of organizational and personal commitment in business service relationships. Industrial Marketing Management 34:1, pages 23-37.
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Peter Raven & Dianne H.B. Welsh. (2004) An exploratory study of influences on retail service quality: a focus on Kuwait and Lebanon. Journal of Services Marketing 18:3, pages 198-214.
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Thomas J. PageJrJr & Richard A. Spreng. (2016) Difference Scores versus Direct Effects in Service Quality Measurement. Journal of Service Research 4:3, pages 184-192.
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George Philip & Shirley‐Ann Hazlett. (2001) Evaluating the service quality of information services using a new “P‐C‐P” attributes model. International Journal of Quality & Reliability Management 18:9, pages 900-916.
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