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Journal of Wine Research Volume 13, 2002 - Issue 3
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Original Articles

Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

Johan Bruwer Wine Marketing, Wine Business Group, School of Agriculture and Wine, The University of Adelaide, Australia
,
Elton Li Wine Marketing, Wine Business Group, School of Agriculture and Wine, The University of Adelaide, Australia
&
Mike Reid Marketing Communications, Department of Marketing, Monash University, Australia
Pages 217-242 | Published online: 04 Aug 2010

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Osadebamwen Anthony Ogbeide & Johan Bruwer. (2013) Enduring involvement with wine: predictive model and measurement. Journal of Wine Research 24:3, pages 210-226.
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David Cox. (2009) Predicting Consumption, Wine Involvement and Perceived Quality of Australian Red Wine. Journal of Wine Research 20:3, pages 209-229.
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Steve Charters & Simone Pettigrew. (2008) Why Do People Drink Wine? A Consumer-Focused Exploration. Journal of Food Products Marketing 14:3, pages 13-32.
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