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Original Articles

Innovation and market growth in a new ‘New World’ wine region: the case of North Carolina

Pages 229-246 | Received 02 Aug 2011, Accepted 28 Apr 2012, Published online: 24 May 2012

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James M. Crick, Dave Crick & Shiv Chaudhry. (2022) The dark-side of coopetition: it’s not what you say, but the way that you do it. Journal of Strategic Marketing 30:1, pages 22-44.
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Marc Dressler. (2022) Innovation Management in Wine Business – Need to Address Front-End, Back-End, or Both?. Wine Business Journal 5:1.
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Pierre MoraPierre Mora. 2016. Wine Positioning. Wine Positioning 31 42 .

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