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Journal of Wine Research Volume 35, 2024 - Issue 2: Multisensory Technology in the Wine Industry: Where the Senses Meet Technology
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Articles

A sip in the Metaverse: how to implement a multisensory vineyard

Yuanyuan (Gina) Cuia Department of Marketing, Supply Chain Management, and Economics, Tommy and Victoria Baker School of Business, The Citadel, Charleston, South CarolinaCorrespondence[email protected]
&
Patrick van Eschb Department of Marketing and Professional Sales, Michael J. Coles College of Business, Kennesaw State University, Kennesaw, Georgia
Pages 160-178 | Received 10 Jun 2023, Accepted 17 Aug 2023, Published online: 28 Sep 2023

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Yuanyuan (Gina) Cui, Patrick van Esch & Charles Spence. Multisensory technology in the wine industry: where the senses meet technology. Journal of Wine Research 0:0, pages 1-10.
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Jeandri Robertson, Caitlin Ferreira, Jan Kietzmann & Elsamari Botha. Message on a bottle: the use of augmented reality as a form of disruptive rhetoric in wine marketing. Journal of Wine Research 0:0, pages 1-20.
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