Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences

Noah Moonena Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, NetherlandsCorrespondence[email protected]

Jonas Hellera Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, Netherlands

Tim Hilkena Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, Netherlands

Dai-In Danny Hanb Research Centre Future of Food, Zuyd University of Applied Sciences, Maastricht, Netherlands;c Food Evolution Research Laboratory, School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, Johannesburg, South Africa

Dominik Mahra Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, Netherlands;d Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland

Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences

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Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences

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