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Original Articles

Is there a bigger and better future for employer branding? Facing up to innovation, corporate reputations and wicked problems in SHRM

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Pages 3618-3637 | Published online: 19 Apr 2011

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (10)

Georgiana Grigore, Chris Chapleo, Fabian Homberg, Umit Alniacik & Alin Stancu. (2023) Employer branding dimensions: An adapted scale for Eastern Europe. Journal of Strategic Marketing 0:0, pages 1-20.
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Dmitry G. Kucherov, Olga N. Alkanova, Antonina Yu. Lisovskaia & Victoria S. Tsybova. (2023) Employer branding orientation: effects on recruitment performance under COVID-19. The International Journal of Human Resource Management 34:10, pages 2107-2135.
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Chelsie J. Smith & Christina Smylie. (2021) Isomorphic Patterns with Unique Flair: Employer Branding Strategies Emerge among Top-performing Employers. International Journal of Strategic Communication 15:5, pages 463-486.
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Karsten Jonsen, Sébastien Point, Elisabeth K. Kelan & Adrian Grieble. (2021) Diversity and inclusion branding: a five-country comparison of corporate websites. The International Journal of Human Resource Management 32:3, pages 616-649.
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Kristin Backhaus. (2016) Employer Branding Revisited. Organization Management Journal 13:4, pages 193-201.
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Stephen Swailes, Yvonne Downs & Kevin Orr. (2014) Conceptualising inclusive talent management: potential, possibilities and practicalities. Human Resource Development International 17:5, pages 529-544.
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Lloyd Gray. (2013) The depth metaphor and international human resource development: from theory to practice. Human Resource Development International 16:4, pages 426-440.
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Julie Hodges & Graeme Martin. (2012) Can leadership branding work in theory and practice to resolve the integration-responsiveness problems facing multinational enterprises?. The International Journal of Human Resource Management 23:18, pages 3794-3812.
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Gabriel Almeida Kilson, Maria de Lurdes Calisto & Rita Peres. An analysis of online employer positioning: insights for a broader employee value proposition construct in the hotel industry. Journal of Human Resources in Hospitality & Tourism 0:0, pages 1-28.
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Articles from other publishers (96)

Ana Tkalac Verčič & Anja Špoljarić. (2023) Effects of an external crisis: How internal communication influences employer brands. Journal of Contingencies and Crisis Management 31:4, pages 599-609.
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Serkan Bayraktaroglu, Yin Teng Elaine Chew, Erhan Atay & Mustafa Aras. (2022) A Moderated Moderation Effects of Employer Branding and Religiosity on the Relationship of Affective Commitment and Quit Intention. Employee Responsibilities and Rights Journal 35:4, pages 519-539.
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Lusi Wu & Brian R. Dineen. (2022) Expanding branding: effects of multiple brand types on organizational attractiveness. Chinese Management Studies 17:6, pages 1346-1367.
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Atri Sengupta & Shashank Mittal. (2022) Entry-level job pursuit intention: assessing person-environment fit in India. International Journal of Emerging Markets 18:10, pages 4436-4456.
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Mohammad Zoheb & Faiz Ahamad. (2023) Employer Branding and COVID-19: A Job Demand–Resource Model for Employee Attraction and Retention in Health Sector. NHRD Network Journal 16:3, pages 280-291.
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Gordhan K. Saini. (2023) Employer Branding: A Critical Review and Future Research. NHRD Network Journal 16:3, pages 220-232.
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Anja Špoljarić & Đurđana Ozretić Došen. (2023) Employer brand and international employer brand: literature review. Corporate Communications: An International Journal 28:4, pages 671-682.
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Avinash Chopra, Chandan Kumar Sahoo & Gokulananda Patel. (2023) Exploring the relationship between employer branding and talent retention: the mediation effect of employee engagement. International Journal of Organizational Analysis.
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Upamali Amarakoon & Linda Colley. (2022) Attraction and retention of employees in an Australian regional SME: the importance of place and scale in human resource management. Personnel Review 52:3, pages 521-538.
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Magdalena Rzemieniak & Monika Wawer. (2021) Employer Branding in the Context of the Company’s Sustainable Development Strategy from the Perspective of Gender Diversity of Generation Z. Sustainability 13:2, pages 828.
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